350k+ Engagements: Newton Baby’s Success Driving Product Warranties with Brij

Newton Baby is on a mission to revolutionize sleep for families everywhere. With a foundation built on research and innovation, they’ve developed products that prioritize the well-being and safety of the littlest members of the family. Understanding that restful sleep is crucial for a baby’s development and a parent’s peace of mind, they offer breathable crib mattresses and thoughtfully designed sleep solutions through their website, major retailers like Amazon, and popular baby registries, ensuring parents can easily access the best for their child’s sleep and overall health.

Newton Baby aimed to streamline and enhance their product registration process to better connect with their customers. As a company that offers warranties on their products, it was crucial for them to ensure that every customer, whether purchasing directly, through a registry, or receiving the product as a gift, could easily register their purchase and access product-specific instructions. 

The Newton Baby team needed a solution that would simplify this process across all sales channels. Brij provided a powerful platform that enabled Newton Baby to seamlessly connect with end users, regardless of where the product was purchased, ensuring every customer received the full benefits of their warranty.

Newton Baby was already considering how to enhance product-specific customer experiences, and Brij's platform provided the ideal solution. Currently, Newton Baby utilizes the Brij as the backbone of their warranty registration flow. Every piece of collateral inside their packaging features a universal QR code that directs customers to a digital hub. From there, customers can select their specific product, allowing Newton Baby to efficiently manage mass printing while still delivering a personalized experience. 

Furthermore, the Brij platform offers a cleaner, more user-friendly desktop version, enhancing the overall experience for Newton Baby’s customers. Additionally, Newton Baby has embedded our registration process directly into their warranty page through an iFrame, ensuring a smooth and user-friendly experience. They are also exploring the integration of Yotpo loyalty solutions into their Brij-powered experience, aiming to further elevate customer engagement and satisfaction.

‍“What you guys have in your product is just a nicer, cleaner experience, which is why we love using [Brij] and it's very visually friendly for our consumer.” - Krystal Blackman-Navarrete, VP of Customer Experience

With over 350,000 engagements thus far, the integration of Brij has transformed how Newton Baby’s customers journeys. An impressive 29% of those who engaged with a Brij experience proceeded to register their products, solidifying a deeper connection between Newton Baby and their customers. Additionally, Newton Baby has successfully supported over 10 product warranties through this streamlined process, ensuring that their customers receive the full benefits of their purchases. These results underscore the impactful role Brij’s platform plays in enhancing customer satisfaction and driving brand loyalty.

Newton Baby is focused on further enhancing their customer experience and sustainability initiatives. They are exploring the possibility of eliminating printed collateral from their merchandise, replacing it with QR codes on packaging that lead to Brij experiences. This shift not only aligns with their commitment to sustainability by reducing paper waste but also reinforces the importance of Brij’s platform in delivering seamless, eco-friendly customer interactions. 

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