How Swank a Posh Drove 23k QR Code Scans in a Month

Swank a Posh is a women’s apparel brand known for accentuating women’s curves, catering to all body shapes & sizes, and creating the “World’s Stretchiest Jeans.”

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It’s a $40M brand and did $3M in last years BFCM cycle, according to a recent article in Black Enterprise Magazine. (great read about Ebony Swank, a fierce women entrepreneur!) 

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It’s also a brand that is smashing engagement records at Brij, garnering the most QR code scans in a single day. 

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Here is a quick breakdown on how they getting so many scans so quickly. 

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1. They use them in conjunction with sales, creating urgency.

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They had 2 sales and a pre-sale that drove the lion’s share of the engagements

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2️. They use them everywhere!

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When I say everywhere, I mean literally anywhere you could think of - both physically and digitally.

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Here are some of the places they placed QR codes and experience links:

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  📍 Physical space in their store and pop-up

  📍 Packaging Inserts

  📍 Website banner(s)

  📍 Email campaigns

  📍 Instagram bio

  📍Instagram Stories

  📍Calendar invites

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What source do you think drove the most engagement? 

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Guess in the comments and I’ll share the answer via comment tomorrow!