Beauty & Cosmetics

In a world where TikTok drives discovery, wellness drives trust, and omnichannel buying is the norm, Brij gives brands a way to meet customers in the moment — on packaging, in mailers, or across social — with dynamic experiences that drive reorders, capture data, and deepen loyalty.

A Growth Engine That Works Everywhere

See how beauty & cosmetics brands are using Brij to drive reorders and subscription, share video tutorials, and power direct mail campaigns.

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Acquire

Turn packaging, inserts, TikTok moments, and direct mail into seamless entry points for customers to scan, shop, subscribe, and learn. Ideal for omnichannel brands where discovery happens everywhere — and especially where TikTok drives the first touch.

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Analyze

Understand who your customers are, what they bought, and what routines they’re building. Brij gathers first-party data with every scan or click, giving your team the clarity needed in a world where wellness, transparency, and personalization rule.

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Activate

Trigger personalized routines, one-tap reorders, and follow-up flows that keep your brand top-of-mind. With retail still driving most beauty purchases, Brij helps you activate customers discovered in-store, on TikTok, or through Amazon, and bring them into your owned ecosystem

Dynamic Product Education & Tutorials

A single QR or dynamic link leads to dynamic content that evolves with trends, launches, and TikTok-driven demand. Give customers ingredient transparency, how-to videos, and routine guidance that builds trust and reduces returns.

Reorder & Subscription Shopping

Make it effortless for customers to restock essentials or subscribe to their routine. One scan opens a mobile shopping flow for one-tap reorders that bridge the gap between retail discovery and DTC loyalty.

Direct Mail & Packaging Activation

Turn your packaging, mailers, and inserts into high-converting digital touchpoints — without repackaging. Brij connects every printed asset (including already existing ones) to a digital experience that supports education, sampling, and retargeting.

Reviews, Routines, & Customer Insights

Lightweight forms gather skin/hair profiles, preferences, and routine needs, powering personalization that scales with AI. Collect zero-party insights that shape your product roadmap, shade expansions, and personalized routines.

Influencer & Creator Tracking Links

Give creators their own Brij links to track traffic, conversions, and reorders, turning TikTok and Instagram discovery into measurable results. Route traffic from creators into branded experiences that capture data and drive repeat engagement.

Dynamic Product Education & Tutorials

A single QR or dynamic link leads to dynamic content that evolves with trends, launches, and TikTok-driven demand. Give customers ingredient transparency, how-to videos, and routine guidance that builds trust and reduces returns.

Reorder & Subscription Shopping

Make it effortless for customers to restock essentials or subscribe to their routine. One scan opens a mobile shopping flow for one-tap reorders that bridge the gap between retail discovery and DTC loyalty.

Direct Mail & Packaging Activation

Turn your packaging, mailers, and inserts into high-converting digital touchpoints — without repackaging. Brij connects every printed asset (including already existing ones) to a digital experience that supports education, sampling, and retargeting.

How Growth Teams Scale Smarter with Brij

How Growth Teams Scale Smarter with Brij

How Growth Teams Scale Smarter with Brij

How Growth Teams Scale Smarter with Brij

How Growth Teams Scale Smarter with Brij

How Growth Teams Scale Smarter with Brij

How Growth Teams Scale Smarter with Brij