What’s holding brands back from unlocking AI’s full potential?

This year, Brij surveyed 100 marketing and brand leaders at consumer product companies to uncover how AI adoption and offline-to-online engagement are shaping the future of retail. The findings reveal a clear fluency gap, uneven adoption, and millions in customer value left untapped.

Inside, you’ll discover:

Why most brands remain stuck in fragmented AI adoption

How offline engagement is going unmeasured—and costing millions in lost value

Where leading teams are already using AI to drive personalization, retention, and growth

Get the report to see what’s really working, what isn’t, and how your team can take action now.