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The Omnichannel Marketer
The Omnichannel Marketer is a podcast to help founders & marketers build successful omnichannel brands.
Real stories from real marketers in the trenches.
About their latest DTC, marketplace, and retail launches and iterations.
We share the strategy, tactics, successes, and failures.
You learn from mistakes and big wins.
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Episodes
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Episode 42
Eli Weiss, Retention @ Yotpo
Eli shares how to deliver an amazing customer experience in an omnichannel setting.
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Episode 41
Jacob Zuppke, CEO of Whisker
Transitioning from DTC to a genuine omnichannel brand and accelerating brand growth with linear and streaming TV commercials.
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Episode 40
Leslie Danford, Founder @ Vitaminis
Scaling from DTC to Omnichannel and how to bridge the gap between offline and online.
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Episode 39
Minesh Patel & Nigel Thomas x Eczema Honey & Alpha Inbound
Talk about going omnichannel!
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Episode 38
Arjan Singh, Cofounder @ Jolie
Arjan the brand strategy and offline marketing tactics that made Jolie household name in less than 2 years.
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Episode 37
Kai Lim, Founder @ Reprise Health
In this episode, Kai shares his experience with DTC website quizzes, consumer psychology, Amazon, and growing wholesale with acupuncturists.
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Episode 36
Christopher Jane, CEO & Founder of Proper Good
Chris provides a masterclass in how to create an omnichannel brand experience across DTC & retail.
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Episode 35
Liz Gordon, Investor @ LCatterton
Liz dives deep into growth investment and metrics that drive brand evaluations.
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Episode 34
Melanie Travis, Founder & CEO of Andie
Melanie shares her perpspective on pop-ups, discussing strategy, tactics, and execution.
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Episode 33
Lisa Guerrera, CEO & Founder @ EXPERIMENT
Lisa shares a masterclass’s worth of knowledge on influencer marketing on Tiktok, Instagram, and Youtube.
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Episode 32
Adam Bremen, Founder of CanDo
Adam shares his inspirational founder story fueled by his passion for people and a healthy lifestyle.
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Episode 31
Emma Chozick, Community @Thingtesting
The importance of engaging with your brand’s community and establishing connections.
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Episode 30
Dillon Ceglio, CEO @ Chubby Snacks
How to switch gears from DTC to retail, take on big CPG, and neutralize a cease & desist order.
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Episode 29
Anouck Gotlib, CEO @ Belgian Boys
How to pioneer a new category in the supermarket and productize a viral TikTok trend.
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Episode 28
Phil Jamison, Sales @ Beatbox Beverage
A masterclass in alcohol distribution and how to build a powerhouse alcohol brand.
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Episode 27
Scout Brisson, CEO @ De Soi
Scout shares a deep dive in to the the non-alcoholic beverage trend, creating a new category, and what it is like to operate a celebrity-led brand.
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Episode 26
Menaka Gopinath, COO of Graf Lantz
Insights and perspective on building whole in the boutique channel and building loyalty programs.
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Episode 25
Jess Cervellon, Head of CX @ Feastables
Jess shares how she is driving engagement and building community at Feastables.
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Episode 24
Jamie Roller, Growth @ Dr. Squatch
Deep dive in how Dr. Squatch, a $100M+ brand is approaching and managing the Amazon channel.
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Episode 23
Vladimir Vukicevic, CEO of Better & Better
How a serial entrepreneur is building a category with influence marketing via medical professionals.
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Episode 22
Dale Mason, Intl. Sales @ Tooletries
Driving retail success with merchandising and planogramming from a former retailer.
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Episode 21
Courtney Toll, Founder & CEO of Nori
Learn how Nori is defying iOS 14.5 and crushing it with Facebook and DTC.
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Episode 20
Josh Ellis, Founder & CEO of WithCo Cocktails
From selling cars, insurance, and real estate to launching a cocktail mix brand "with Company."
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Episode 19
Bani Bahari, Founder & CEO of OffCourt
Scaling OffCourt profitably with Amazon and wholesale distribution in gyms.
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Episode 18
Alison Cayne, Founder & CEO of Haven's Kitchen
From starting a cooking school to launching CPG brand that is growing with educational content.
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Episode 17
Melissa Minkow, Retail Strategy @ CI&T
Melissa shares insights from her extensive research into modern consumer behavior.
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Episode 16
Kun Yang, CEO at Pricklee
From a healthcare workers to launching a beverage brand that is rolling out in 700 Sprouts stores nationwide and investing heavy in store demos.
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Episode 15
Angie Tebbe CEO of Rae Wellness
Parlaying 13 years of work experience at Target and a holistic upbringing to launch a powerhouse supplement brand and coming back full circle to Target.
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Episode 14
Yannis Varellas, CEO of Olyra
Combining the family business which spanned for five generations with science to launch OLYRA breakfast biscuits with at retail first approach. .
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Episode 13
Michael Wieder, Founder and CEO of Lalo
Building a category dominating brand in a crowded space with love and community.
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Episode 12
Namik Soltan, CEO @ GNGR Labs
Starting with direct distribution in the retail channel and the value of dominating a region before scaling.
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Episode 11
Brooke Harris, Founder & CEO at Goodmylk
A glimpse into the wholesale distribution in the coffee shop channel.
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Episode 10
Hasan Hasmani, CEO of Underdog Games
A discussion on the role of discovery, the interchangeable role Amazon & Facebook in board game marketing.
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Episode 9
Breanna Atkinson, CEO at Kokada
Going from an organic start in farmer's markets and to Amazon and Sprouts nationwide.
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Episode 8
Matt Mullenax, founder & CEO at Huron
How being a founder that is also your own consumer is t a deadly place to operate (in a good way).
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Episode 7
Cedar & Lauren from The Good Patch
This dynamic duo shares the story of their Target launch and the role of testing at a rapidly growing brand.
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Episode 6
Ronak Shah, founder & CEO at Obvi
Learn how a DTC powerhouse is transitioning to a retail brand that is launching in Walmart.
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Episode 5
Live from the National Hardware Show
Join Kait at the National Hardware Show in Las Vegas where she chats four tool market experts.
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Episode 4
Sandra Velasquez from Nopalera
Sandra shares on creating an brand magnet and what it the famous Shark Tank is really like.
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Episode 3
Mike De Santis, Marketing at Canopy
The founding marketer at Canopy talks about 80% subscription rates and how to drive retention.
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Episode 2
Kevin Wong from Lunar Hard Seltzer
Co-founder of the first Asian-American craft hard seltzer talks about on- & off-premise distribution.
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Episode 1
Jake Karls, Founder @ Mid-Day Squares
"Rainmaker" at Mid-Day Squares dishes on growing the brand through community and launching in Target.
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Episode 0
Welcome to the Omichannel Marketer!
The Queen of QR codes, CEO of BRIJ, and the host of The Omnichannel Marketer.
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