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February 13, 2026
Meta Conversions for Retail: 6 Use Cases Brij Unlocks
Brij helps retail and omnichannel brands make Meta smarter about how customers actually buy — not just how they convert on a website. By capturing retail identity and purchase signals through QR and link-powered experiences, Brij sends verified offline and engagement events into Meta via Conversions API, improving attribution, audience quality, and optimization. The blog outlines six practical ways brands can activate these signals, from offline conversion tracking to audience building and retail-specific optimization pilots.
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