Connect Everything: How Brij's New API Unlocks the Full Power of Your Customer Data

Your customer data shouldn't live in a silo. Yet for many brand teams, that's exactly what happens: valuable registration, rebate, and engagement data sits inside a platform dashboard, waiting to be manually exported, cleaned up, and dropped into yet another spreadsheet. It's time-consuming, error-prone, and it keeps your team from doing what actually moves the needle.

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Today, we’re excited to introduce the Brij API — a powerful new way to integrate your Brij data directly into the tools your team already uses, from Snowflake and BI platforms to CRMs, customer support software, and beyond.

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With the Brij API, your customer data doesn’t just live inside Brij. It works everywhere you do.

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Why We Built the Brij API

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Brands rely on Brij to power registration, rebates, serialized experiences, and customer engagement. But many teams were still manually exporting CSVs, moving data between systems, or stitching together reports.

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That creates friction:

• Weekly data pulls.
• Siloed insights.
• Manual reconciliation between systems.
• Limited real-time visibility for support teams.

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The Brij API eliminates that friction, giving your team direct, automated, and flexible access to your Brij data, so you can sync it with your internal systems on your schedule, in real time or nightly.

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This means full control of your customer data and the ability to turn it into better analytics, retention strategies, and revenue attribution.

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What You Can Do with the Brij API

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The Brij API mirrors the data exports available inside the Brij platform, but makes them programmatic and automated.

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The General Analytics API

The General Analytics API pulls the same performance metrics you'd find in your analytics dashboard — scans, registrations, rebates, revenues — on a per-experience basis. Set up a nightly call to populate your BI tool with yesterday's data automatically, so your team walks in each morning with dashboards already updated and ready to query.

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Retrieve summary performance metrics for a specific date range, including:

• Scans
• Registrations
• Rebates
• Revenue
• Experience-level performance

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Think of it as the automated version of the Analytics dashboard export, delivered directly into your BI database.

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What this unlocks:

• Run nightly syncs into Snowflake, BigQuery, or your BI tool
• Automate period-over-period performance reporting
• Power executive dashboards without manual exports
• Combine Brij data with ecommerce, retail, or ad platform data

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Instead of pulling reports, your reports nowbuild themselves.

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The Customer Registrations API

The Customer Registrations API goes deeper, surfacing registration metadata, warranty timing, status, and customer contact details in clean, paginated records. Instead of exporting a CSV and uploading it to your CRM each week, you can feed that data directly into your systems on an ongoing basis, powering post-purchase workflows, lifecycle analytics, and proactive retention campaigns without any manual intervention.

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Access paginated registration records including:

• Customer contact details
• Registration metadata
• Warranty timing and status

What this unlocks:

• Check instantly if a customer is registered in Brij
• Surface warranty status inside Zendesk or your support platform
• Sync clean registration data into your CRM or CDP
• Build dashboards tracking registration growth and channel performance

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With the Customer Registrations API, support teams can confirm eligibility in seconds and lifecycle teams can trigger smarter post-purchase journeys.

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Real-World Use Cases

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Two of the most compelling use cases for the Brij API involve problems that brand teams have wrestled with for years: revenue attribution and customer support.

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Here’s how brands are already leveraging the Brij API:

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Automate Your BI & CRM Sync

Instead of exporting CSVs weekly, run nightly API calls that:

• Push customer and performance data into Snowflake
• Update CRM records automatically
• Feed your CDP with structured registration data

‍Outcome: Your team spends time analyzing performance — not manipulating spreadsheets.

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Power Real-Time Customer Support

For customer support teams, the Customer Registrations API opens up an entirely new workflow. Rather than asking support agents to log into Brij to check whether a customer registered a product, brands can integrate registration data directly into Zendesk or a customer portal. Agents can see registration status and warranty information right where they're already working, which means faster resolutions and better customer experiences.

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Build custom automation to:

• Search registration info by email
• Display warranty status in Zendesk
• Confirm rebate participation instantly

Outcome: Your support team gets immediate answers + your customers get faster resolutions.

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Enhance Revenue Attribution

For ecommerce, growth, and marketing teams, the Brij APIs provide the ability to send ecommerce order data to Brij and see which experiences drive actual sales.

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Now you can:

• Tie engagement directly to revenue
• Measure indirect revenue impact

Outcome: Your team makes smarter investment and marketing strategy decisions.

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From Weekly Exports to Real-Time Intelligence

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The shift the Brij API enables isn't just about saving time, though it does that. It's about transforming how brand teams relate to their data. When your Brij data flows automatically into the tools your analysts, marketers, and support teams already use, it stops being a separate thing to check and becomes part of how your business operates.

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Instead of spending hours each week pulling reports and reconciling data across multiple sources, your team can focus on what that data actually means — and what to do about it.

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Instead of waiting for a weekly export to update your CRM, you can trigger retention workflows the day after a customer registers. Instead of approximating revenue impact, you can measure it.

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That's the real value of the Brij API: not just connectivity, but the kind of operational clarity that lets growing brands make faster, smarter decisions.

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Ready to Connect Your Systems?

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The Brij API is now available for brands looking to unlock deeper analytics, automation, and revenue insights.

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If you're an existing customer, reach out to your Brij CS representative to get API access.

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If you're exploring Brij and want to see how our API can integrate with your tech stack, schedule a demo — we’d love to show you what’s possible.

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‍Click here to book a personalized demo with our team of expert omnichannel strategists.