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Brij + BazaarVoice: Capture and Syndicate Product Reviews Everywhere You Sell
- The Brij and BazaarVoice integration captures first-party data from retail and marketplace purchases through digital experiences and embeds BazaarVoice review submission.
- Reviews submitted through Brij automatically flow into BazaarVoice for review syndication across retailers, supporting continuous review volume, retailer compliance, and digital shelf performance.
Product reviews are one of the strongest drivers of conversion in ecommerce. They influence search rank, shopper confidence, and buying decisions — especially on major retail and marketplace sites. That’s why Brij’s new integration with BazaarVoice is such a meaningful unlock for consumer brands.
With Brij + BazaarVoice, brands can now capture and syndicate authentic product reviews from everywhere their products are sold, not just their DTC website.
What Is BazaarVoice?
BazaarVoice is the world’s largest product review syndication platform. It enables brands to collect customer reviews and then distribute those reviews across every channel where a product is sold — including a brand’s ecommerce site, Amazon, Target, Walmart, and other major retailers.
For brands, BazaarVoice plays a critical role in driving verified reviews, increasing shopper trust, improving conversion rates, and strengthening digital shelf performance. Once a review is submitted and approved, BazaarVoice ensures that feedback appears consistently across retail partners, maximizing the value of every review a brand earns.
From the consumer’s perspective, the experience is simple. After purchasing a product, shoppers typically receive an email or text message asking them to leave a review on the brand’s website. Once completed, that review is syndicated across the brand’s sales channels.
The Challenge: Missing Reviews from Retail and Marketplace Purchases
While BazaarVoice excels at capturing reviews from DTC purchases, there's a critical gap: brands can't easily collect reviews from customers who buy in retail stores or on online marketplaces like Amazon.
Why? Because these transactions are anonymous. When a customer buys your product at Target or on Amazon, you don't have their contact information. You can't send them a follow-up email. You can't text them asking for a review. You simply don't know who they are.
For brands with sales distribution heavily weighted toward retail or marketplaces, this creates a serious problem:
- Stagnant review volume that hurts search ranking and conversion on retailer sites
- Difficulty meeting retailer requirements for fresh, continuous review flow
- Manual, time-consuming workflows trying to collect and syndicate reviews
- Lost opportunities to capture feedback from the majority of their customer base
The result: Brands struggle to maintain the steady stream of authentic reviews needed to win the digital shelf and drive sales across their most important channels.
The Solution: Brij + BazaarVoice Integration
Brij's AI-powered omnichannel marketing platform helps consumer brands capture first-party data from purchases made in retail and online marketplaces—the exact channels where BazaarVoice traditionally couldn't reach. When customers scan a QR code on product packaging or visit a brand's provided link, they land on value-driven Brij experiences like digital rebates, product registration, sweepstakes, digital gift offers, and more.
Now, with the Brij + BazaarVoice integration, brands can seamlessly embed BazaarVoice's review submission flow directly into these experiences. This means that when a customer who purchased your product at Target or on Amazon engages with your Brij experience, they can submit a product review right then and there. That review then automatically flows into BazaarVoice for syndication across all your sales channels.
The result: Brands can now capture and syndicate customer product reviews from every sales channel, not just their website.
Key Benefits of the Brij’s BazaarVoice Integration
Continuous Review Flow
The integration ensures a steady pipeline of authentic reviews sourced from real customers at the moment of product engagement. No more waiting and hoping customers will respond to post-purchase emails.
Automatic Retail Syndication
Reviews immediately flow into BazaarVoice for retailer approval and distribution, eliminating manual upload processes and saving your team valuable time.
Improved Conversion on Retail Channels
More high-quality reviews translate into better search rank, increased shopper confidence, and stronger digital shelf presence. You're not just collecting reviews—you're driving revenue.
Simplified Retailer Compliance
Easily meet large retailer requirements for verified review volume and freshness, protecting your revenue and strengthening relationships with retail partners.
Frictionless Review Capture
Brij's experience-first design makes it natural and easy for customers to leave a review, significantly raising completion rates compared to traditional email-based approach
How Brij’s BazaarVoice Integration Works
From the Brand's Perspective
Setting up the Brij + BazaarVoice integration is straightforward:
- Your team configures the BazaarVoice review widget within your Brij experiences
- When customers engage with Brij experiences (after scanning QR codes on packaging, for example), they're prompted to leave a product review
- Submitted reviews automatically flow from Brij into your BazaarVoice account
- BazaarVoice syndicates those reviews across all your retail partners and sales channels
The entire process is automated—no manual uploads, no data transfers, no extra work for your team.
From the Consumer's Perspective
The experience is seamless and value-driven:
- A customer purchases your product at a retail store or online marketplace
- They scan a QR code on the packaging or packaging insert
- They land on a Brij experience offering something valuable—a rebate, sweepstakes entry, warranty registration, or exclusive content
- As part of that experience, they're invited to share their feedback by leaving a product review
- They submit their review and continue enjoying the value you're providing
Because the review request is embedded in an experience they're already engaged with—one that's offering them clear value—completion rates are significantly higher than traditional post-purchase emails.
Delivering Value for Every Team
By connecting Brij and BazaarVoice, brands unlock an always-on engine for capturing high-quality product reviews. This steady flow of fresh reviews helps brands improve search visibility, boost conversion rates, and strengthen digital shelf presence. It also makes it far easier to meet retailer requirements for review volume and freshness, protecting revenue and reinforcing partner relationships — all without adding friction for customers or manual effort for internal teams.
The Brij + BazaarVoice integration delivers value across multiple teams within your organization:
Ecommerce Directors / Digital Shelf Managers
You need consistent review flow to maintain ranking and conversion on retailer sites. This integration gives you an always-on stream of fresh reviews that keep your products visible and competitive.
Marketing & Brand Managers
You want to drive social proof and product credibility through authentic customer feedback. Now you can capture reviews from your entire customer base, not just the fraction who buy directly from your website.
CX / Loyalty Teams
You're focused on improving customer engagement and capturing sentiment at key touchpoints. This integration lets you gather valuable feedback while delivering experiences customers genuinely appreciate.
Retail & Channel Managers
You're responsible for retailer relationships, compliance, and performance metrics. With continuous review flow, you can confidently meet retailer requirements and demonstrate strong product performance across all channels.
Capture Reviews Everywhere You Sell
With the Brij’s BazaarVoice integration, every product interaction becomes an opportunity to capture meaningful customer feedback — no matter where the purchase happens. The result is more reviews, better retail performance, and a stronger brand presence across the digital shelf.
If you’re not yet using Brij, book a demo to see how Brij can help you transform anonymous retail and marketplace transactions into valuable customer relationships—and capture the reviews that drive revenue across every channel where your products are sold.
If your team is already a Brij partner, please reach out to our Customer Success team to enable the BazaarVoice integration in your account.
Don't let the majority of your customers remain invisible. With Brij + BazaarVoice, every purchase becomes an opportunity to build your review pipeline and win the digital shelf.
