Brij Custom Domains: Branded Experiences That Build Trust and Drive Conversion
When customers scan a QR code on your packaging or click a short link, the destination matters. The URL they see shapes trust, comfort, and whether they complete the experience.
That’s why Brij now offers Custom Domains, allowing brands to host Brij experiences on their own branded subdomain instead of a generic Brij URL. The result is a more seamless, credible, and data-connected customer journey from scan to conversion.
Brij Now Offers Custom Domains
With Custom Domains, Brij experiences, like product registration, rebates, warranties, or sweepstakes, can live on a branded URL such as register.yourbrand.com or qr.yourbrand.com instead of a standard brij.it link.
Once verified, all Brij experiences are automatically accessible through your custom domain, with no content migration required. Your experiences will continue to work on brij.it as well, giving you flexibility without disruption.
Custom Domains are available on Pro and Enterprise plans and are designed to integrate directly into your existing digital ecosystem.
Why Set Up a Custom Domain with Brij
Shared Cookies Unlock Deeper Analytics
When Brij experiences are hosted on a custom domain, they can share the same browser cookie as your main website. This is critical because cookies cannot be shared across different domains.
Without a custom domain, activity on brij.it is isolated. Meta, Google, or Shopify can see engagement, but they can’t connect that activity to the same browser navigating your ecommerce site.
With a custom domain enabled, that changes.
When a customer completes a Brij experience and submits their email and other first party data, Brij can associate that known identity with the existing browser cookie already used across your site. From that point forward, platforms like Meta understand that the same device browsing products, adding items to cart, or abandoning checkout is tied to a known customer, without requiring the email to be passed on every event.
The result:
- Brij experiences and website activity are connected at the browser level
- Registration events help resolve anonymous traffic into known users
- Paid media platforms can more accurately attribute and optimize campaigns
Custom Domains don’t just improve trust at scan. They unlock a unified view of customer behavior across Brij and your website.
One Domain, Total Control
Custom Domains give brands flexibility without reprinting packaging. You can update or redirect experiences behind the scenes while keeping the same QR codes live in the field.
And, if you ever need to change your custom domain, Brij makes it easy: simply update your DNS record and verify the new domain.
What to Know Before You Launch
- Each Brij account supports one custom domain (If more than one custom domain is required, please reach out to the team)
- Existing Brij experiences require no migration
- Custom Domains should be set up before generating QR codes
- Your experiences remain accessible via brij.it as well
Custom Domains are a foundational step during platform setup and are included in Brij’s Getting Started process for Pro and Enterprise plans.
How to Set Up a Custom Domain with Brij
Important: DNS changes should be handled by someone familiar with domain management to avoid impacting your website.
Step 1: Choose a Subdomain
Brij experiences must live on a subdomain of your existing website, such as:
- qr.yourbrand.com
- register.yourbrand.com
- id.yourbrand.com
Choose a subdomain that aligns with how customers will encounter your QR codes or short links.
Step 2: Add a CNAME Record
Log in to your DNS provider and create a new CNAME record with the following details:
- Name / Host: Your chosen subdomain (e.g. id)
- Value / Destination: custom-domains.brij.it
- TTL: 3600 (or your preferred value)
DNS updates can take up to 24 hours to propagate.
Step 3: Verify the Domain in Brij
In the Brij platform:
- Enter your full subdomain (e.g. id.yourbrand.com)
- Click Verify Domain
- Once verified, you’ll see confirmation that setup is complete
After verification, all Brij experiences will be live on your custom domain automatically.
Enterprise Customers: Assisted Setup
Enterprise customers follow a similar flow, with Brij providing the required CNAME values and managing SSL verification directly. Once DNS updates are complete, the Brij team finalizes configuration and confirms when the domain is live.
Custom Domains Turn QR Codes/Links into Trusted Brand Touchpoints
QR codes are often the first digital interaction a customer has with your brand post-purchase. Custom Domains ensure that moment feels intentional, credible, and connected to the rest of your marketing stack.
Your Brij experience becomes a natural extension of your website, not a detour away from it.
With Brij Custom Domains, brands gain:
- Higher trust at scan
- Better conversion rates
- Deeper analytics
- Stronger retargeting capabilities
All without adding friction to the customer experience.
Ready to set up your custom domain? Contact the Brij team or visit the Knowledge Center to get started.
