How to Drive Consideration, Conversion, & Retention with Brij’s Dynamic Content Experiences
Modern consumers expect more than a product; they expect an experience. They want clarity before they purchase, confidence when they buy, and value long after the sale. For marketers operating across an increasingly omnichannel landscape, meeting those expectations requires content that is timely, accessible, and highly relevant.
Brij’s Dynamic Content Experiences were built for this exact moment. They allow brands to attach mobile-first educational and storytelling content directly to products through QR codes on product, digital short links, or in-store activation moments.
These experiences sit at the bottom of the funnel, where customers are actively evaluating, deciding, and repurchasing. And when deployed strategically, they become one of the most versatile tools for driving product education, conversion, and long-term loyalty.
What Are Dynamic Content Experiences?
Brij’s Dynamic Content Experiences allow brands to attach rich, branded, mobile-first digital content — accessible via QR codes or links — to every product or campaign. The idea: transform every SKU (or campaign) into an interactive moment for the customer. On the Brij platform, brands can build dedicated landing pages (no code required) and connect them to any product, SKU, retailer, or location.
Why Brands Use Dynamic Content
- Inspire, Educate, Convert: Content is central to modern brand-building. Dynamic Content allows brands to pair recipes, tutorials, FAQs, customer stories, or UGC with any product to drive deeper understanding and inspiration.
- Mobile-First, Branded Experiences: Each experience looks and feels like the brand — clean, immersive, and designed for on-the-go engagement.
- Tailored Experiences: Every product, SKU, retailer, and location can have a customized version. A single SKU can have different Dynamic Content Experiences for Target, Whole Foods, specialty stores, or DTC packaging.
What Kind of Content Fits?
Dynamic Content is a kind of “catch-all” experience where you can drop in modules for educational or value-driven content.
Use cases include:
- Product education (How to build the furniture, how to use the skincare, how to brew the coffee)
- Gated content (for example: download a recipe book after submitting your email)
- Brand story / mission narrative
- Surveys or feedback forms within the experience
- Loyalty or rewards program activation
- Embedded videos + step-by-step setup guides
Modules you’ll commonly leverage via Brij include:
- Custom module (rich HTML/text)
- Form & Survey module
- iFrame module (for embedding things like loyalty program widgets)
- Video module
- Document module (PDFs, manuals, recipe books)
- Link module (directing to external site, social, etc)
One of the Fastest Ways to Activate With Brij
Dynamic Content is also one of the fastest Brij experiences to launch — often requiring no packaging changes, no engineering support, and no new creative production.
Because Dynamic Content Experiences can be deployed entirely through digital short links, brands can:
- Launch instantly as link-in-bio experiences across Instagram, TikTok, or YouTube
- Add these links to social posts, paid ads, email campaigns, or SMS flows
- Push product education live before QR codes appear on packaging
- Test and iterate messaging quickly without operational friction
For marketers needing rapid activation or experimentation, Dynamic Content offers the quickest path from idea to live experience to measurable results.
How Dynamic Content Supports the Bottom of the Funnel
Dynamic Content shines in the moments where customers are evaluating, deciding, and forming long-term opinions. Here’s how it supports each stage:
Consideration: Helping Customers Evaluate with Confidence
During consideration, customers compare options and look for information that reduces uncertainty. Dynamic Content gives them exactly that.
- Clear explanations, how-to content, ingredient info, or feature breakdowns
- Branded storytelling that brings the product to life
- Tailored experiences per SKU or retailer to ensure relevance
- Mobile-first pages accessible at shelf, in-store displays, via social, or through paid ads
By answering key questions in the moment of evaluation, Dynamic Content moves customers from interest to informed confidence.
Conversion: Turning Education into Purchase Momentum
Dynamic Content supports conversion by removing friction at the moment a customer is ready to buy, and prompting customers to complete a sale
- Tutorials, usage videos, and FAQs provide confidence
- Gated content like recipe books or in-depth guides add value that drives action
- The Shopping Module embeds a direct path to purchase inside the experience, reducing friction and shortening the journey to checkout
By pairing education with an immediate purchase path, Dynamic Content becomes a smooth bridge from consideration to conversion.
Retention: Deepening Engagement After Purchase
Post-purchase, Dynamic Content helps customers get more from what they’ve bought.
- Step-by-step guides and how-to videos reduce confusion and improve satisfaction
- Best-practice tips and ongoing content (like new recipes or tutorials) extend product value
- Brand storytelling reinforces emotional connection
- Forms and surveys make it easy to collect feedback and improve the relationship
- Loyalty or rewards program embeds encourage continued engagement
Retention isn’t passive. Dynamic Content turns it into a proactive, content-driven experience that strengthens loyalty and encourages repeat purchasing.
How Leading Brands Use Brij's Dynamic Content Experiences
Health-Ade: Product Education at Scale
Health-Ade creates flavor-specific Dynamic Content Experiences that help shoppers understand what makes each SKU unique. From ingredient transparency to usage tips, each experience educates customers at the moment of consideration — and includes gated elements to capture first-party data.
Momofuku: Recipes, Education, & Gated Content
Momofuku uses Dynamic Content Experiences to deliver recipe books, cooking guidance, and product-usage tips directly to retail customers. Some content is gated behind email signup, driving list growth and supporting both consideration and conversion. Their experiences also lead to meaningful DTC revenue as shoppers are provided frictionless paths to purchase additional products.
Turtlebox: Storytelling That Drives Action
Turtlebox uses Brij Dynamic Content Experiences to communicate their brand story, showcase the mission behind their products, drive form fillouts, and educate shoppers on what makes Turtlebox speakers unique. Embedded videos, product benefit breakdowns, and adventure-driven storytelling turn education into emotional connection — and emotional connection into revenue.
Why Marketers Are Investing in Dynamic Content Experiences Now
In short, there are 6 key reasons that leading brands are investing in Dynamic Content Experiences now:
- Connects offline and online: Many brands sell via retail or marketplace channels and lose visibility into who is buying. Brij re-connects the physical product to the digital experience and captures first-party data.
- Delivers value and purpose: Rather than a generic QR code, you’re offering meaningful content (education, story, recipes) that builds brand affinity and justifies the scan. Educated customers convert faster.
- Shortens path to purchase: By embedding shopping modules or linking directly to ecommerce, you reduce friction when the buyer is ready.
- Extends lifecycle engagement: Post-purchase experiences deepen relationship, encourage usage, repeat purchase, and loyalty.
- Customizable & scalable: Because each product/retailer/location can get its own variant, you scale personalization without heavy engineering.
- Data-driven optimization: With analytics built into Brij’s platform, you’re able to measure what content, what modules, what entry points are working best — and iterate accordingly.
Conclusion
Dynamic Content Experiences are one of the most powerful ways marketers can influence consideration, conversion, and retention in today’s omnichannel world. By pairing education, storytelling, and actionable content directly with each product, brands unlock a more informed, engaged, and loyal customer base.
Book a demo with our team to see Brij's Dynamic Content Experiences in action and explore how your brand can start turning every customer touchpoint into an opportunity to inspire, educate, and convert.
