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Guide: How to Launch in Retail, New Marketplaces, & New Digital Channels Successfully
- When brands launch in retail, incentive-driven digital experiences such as rebates and sweepstakes can accelerate trial, sell-through, drive foot traffic, and capture first-party data at purchase.
- When brands launch in new digital channels or launch on new online marketplaces, Brij connects marketplace purchases to first-party experiences using QR codes and compliant incentives, allowing brands to identify buyers, re-engage them, and drive repeat purchases on the same channel.
Launching a product into a new retailer or a new digital channel can be one of the most high-pressure moments in a brand’s lifecycle. You’re no longer proving product-market fit; you’re proving performance.
Retail partners want to see velocity. Marketplaces want to see conversion and repeat demand. And internally, teams are under pressure to make sure launch investments actually turn into profitable growth.
The brands that succeed in new channels don’t rely on organic discovery or hope. They design their launches to create momentum immediately, and to turn every early purchase into a long-term growth opportunity.
That’s exactly what Brij is built to do.
Launching in Retail in 2026: The Reality Brands Are Up Against
Retail launches come with a unique set of challenges that even established brands underestimate.
Passing the Initial Trial
Most new retail partnerships include an informal (and sometimes explicit) trial period. During this window, brands are expected to prove that their product deserves shelf space by driving enough sell-through fast enough. At the same time, consumers often don’t know the product is available in that retailer yet, which makes early velocity difficult to generate organically.
Lack of Buyer Visibility
Compounding the problem, brands typically have no visibility into who is buying their product in retail. Without that data, there’s no way to remarket to those buyers, encourage repeat purchases, or build loyalty beyond a single transaction. Brands are left guessing whether slow velocity is an awareness problem, a pricing issue, or something else entirely.
Slow-Moving Feedback Cycles
When it comes to consumer feedback, insights often arrive too late to matter. Traditional research cycles take weeks or months — long after a retailer has already formed an opinion about performance.
How Brij Helps Brands Win Retail Launches
Brij gives brands a way to actively shape the outcome of a retail launch, rather than react to it.
Drive Consumers to Buy in Retail
Using Brij’s no-code experience builder, brands can quickly create incentive-driven digital experiences — such as rebates and sweepstakes — that give consumers a clear reason to purchase in a specific retailer. These campaigns are especially powerful during launch windows, when brands need to drive foot traffic and trial immediately to prove velocity.
Identify Retail Buyers for Remarketing
Just as importantly, Brij experiences capture first-party data at the moment of purchase. When consumers redeem a rebate or enter a sweepstakes, they opt into a direct relationship with the brand. This allows brands to identify who is buying their products in retail and re-engage those customers with personalized email, SMS, and advertising — driving repeat purchases back to the same retailer.
Rapidly Collect Consumer Insights
Brij also helps brands dramatically accelerate consumer insights during retail activations. Through built-in form and survey modules, brands can collect feedback during in-store tastings, product showcases, or through QR codes on packaging. Instead of waiting months for insights, brands can understand what’s resonating with new retail shoppers in real time and adjust quickly, while the launch is still unfolding.
Launching on New Digital Channels and Online Marketplaces in 2026: The Hidden Cost of Anonymity
Launching in digital marketplaces like Amazon and TikTok Shop can unlock rapid growth, but they come with a major tradeoff: customer anonymity.
While brands can see what they sell on these platforms, they rarely know who their customers are. Marketplaces don’t share identifying data, which means brands have no direct relationship with buyers and limited ability to remarket, drive repeat purchases, or increase customer lifetime value.
This makes launching “successfully” on a new digital channel far more difficult than it appears. Customer acquisition costs are high, and without first-party data, brands are often stuck treating every sale as a one-time transaction. Without insight into who those customers are, brands also lose valuable signals that could inform future marketing and business decisions.
How Brij Turns Marketplace Buyers Into Long-Term Customers
Brij helps brands break through marketplace anonymity by connecting physical and digital touchpoints to first-party experiences.
Brands can include QR codes on product packaging or inserts inside orders shipped through new channels like Amazon or TikTok Shop. These touchpoints direct customers to Brij-powered experiences that offer a compelling incentive — encouraging them to opt into marketing communications.
Re-Engage Customers Acquired Through Marketplaces
Once a customer registers, brands can identify buyers acquired through these new channels, connect their marketplace purchases to existing DTC customer profiles, and continue engaging them through email, SMS, and paid media. Instead of losing the customer to the marketplace, brands build a direct relationship that extends well beyond the initial purchase.
Deliver Unique Discount Codes for Repurchase
A key differentiator here is Brij’s Amazon Discount Code solution. Through Brij experiences, brands can deliver unique, single-use Amazon discount codes that are fully compliant with Amazon’s policies. These codes incentivize customers to share their contact information and return to Amazon for a future purchase, helping brands drive repeat sales while maintaining compliance.
Conclusion: Launches Don’t Have to Be a Gamble
Whether a brand is launching into a new retailer or a new digital channel, the risks are the same: slow velocity, limited insight, and missed opportunities to build lasting customer relationships.
Brij helps brands remove that uncertainty. By driving early demand, capturing first-party data where it’s traditionally lost, and enabling faster feedback loops, Brij turns launches into intentional, measurable growth moments — not roll-the-dice experiments.
For brands that can’t afford a slow start, Brij isn’t just a platform. It’s a launch advantage.
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