March 13, 2023
Episode 7

Cedar & Lauren from The Good Patch

In this episode, we meet Cedar Carter, CEO of the Good Patch and Lauren Farraye, head of Ecommerce & Digital at The Good Patch.

The Good Patch is a plant and hemp-based wellness patch experiencing triple-digit growth and available in 10,000 retail locations.

Since launching in 2018, The Good Patch has experienced triple digit growth year over year, leading to expansion into over 10,000 retail locations nationwide, including Target, Ulta, and CVS, along with hundreds of independent boutiques.  The Good Patch is venture-backed (Series A stage), primarily female-founded and led, and manufactured in the USA

Topics covered in this episode

  • Organic retail first expansion
  • What an Omnichannel strategy looks like
  • The value of a brand compass
  • Learnings from launching in Target
  • What is middle funnel in CPG
  • Speaking in results

Key Takeaways

  • A brand should be present at every touch point in the consumer journey
  • There’s no such thing as a silver bullet in marketing
  • Always be testing something
  • Measure with a full-funnel view
  • Customers may not be different across channels but behaviors are

Please let us know your thoughts about the episode!

Where to find Cedar and Lauren:



Where to find Kait Stephens: