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The 2025 Consumer Engagement Benchmark Report reveals exactly how top omnichannel brands are bridging the gap between offline retail and online owned marketing.
Based on anonymized engagement, registration, and revenue data across active Brij brands throughout 2025, this report proves that consumers are willing to identify themselves at rates that would surprise most retail marketers.
This benchmarks report contains:
Overall Registration Rate Benchmarks: See how your brand stacks up against the industry average (27.6%) and top-tier performers (53.6%).
Category-Specific Performance Data: Explore detailed conversion metrics comparing Consumer Packaged Goods (CPG) and Durable Goods brands.
The Execution Playbook: Uncover the specific strategies, incentive designs, and experience volumes that drive 40–70% registration rates for top brands.
Revenue Attribution Insights: Learn how Brij-captured profiles generated $16.4 million in attributable revenue in 2025, and why revenue compounds over time.
The Value of a Registered Profile: Understand the annualized revenue per profile (RPP) across different categories, highlighting the long-term financial impact of identity capture.
Download the report to discover the execution playbooks that separate the leaders from the rest, and learn how building a first-party audience is a proven, compounding revenue strategy.
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