Lower CAC with Brij’s Meta, Google, & TikTok Integrations
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For most omnichannel brands, retail and marketplace customers stay completely anonymous, unable to enter the CRM. Brij identifies those buyers and enriches their profiles with verified receipt and survey data.
Then, Brij activates them in Klaviyo, Attentive, and Postscript to drive reorders, subscriptions, and cross-sell revenue you couldn't touch before.
Most retention stacks assume the customer started on .com. But for omnichannel brands, the majority of revenue runs through channels that only hand back sell-through data, not customer identity.
The reorder, cross-sell, and education flows you've optimized are firing against the 10–30% of customers you happen to already know. The Target, Walmart, Costco, Amazon, and TikTok Shop buyers — your largest customer base — get nothing.
Retail and marketplace shoppers never enter your CRM, so your most engaged buyers stay unreachable.
When your segmentation logic is built on website events, it misses the customer who buys quarterly at Target or stocks up monthly on Amazon.
Even when retail buyers find their way into your list, you typically have no receipt, no SKU, no retailer, no basket data.
LTV stays flay among the segments you can reach. Every shelf scan, every Amazon roder, and every Costco haul stays a one-time purchase. These are missed retention moments.
One mechanism turns retail and marketplace transactions into enriched customer profiles your email and SMS platforms can actually segment, trigger, and personalize against.
A consumer scans a QR code or visits an experience link, prompted by a clear incentive like a rebate, warranty, sweepstakes, or exclusive content. They land on an on-brand experience and submit their email or phone number.
Every Brij interaction syncs into your CRM as a structured event — updating existing profiles or creating new ones — so each customer record now reflects DTC, retail, AND marketplace purchase behavior in one place.
Verified offline buyer data flows directly into Klaviyo, Attentive, and Postscript, powering deeply segmented reorder reminders, replenishment nudges, cross-sell flows, subscription invitations, post-purchase education, and more.
Each outcome maps directly to LTV, whether you're a retail-first brand identifying your buyer base for the first time, or a hybrid brand finally segmenting the full customer.
For brands that sell primarily through retail or marketplaces, Brij is often the largest source of net-new contacts — frequently the only source of identified offline buyers.
Every shelf at Target, every order on Amazon, every Costco pallet becomes a contact acquisition channel. You can then use that list to direct shoppers to specific retailers, drive trial on new product launches, nudge marketplace buyers to your DTC channel, or simply run the email program your category has never had.
For hybrid brands selling DTC and through retail, Brij gives your existing Klaviyo, Attentive, and Postscript flows the context they've been missing.
Every customer record now carries retailer of purchase, SKU, basket composition, and survey-driven intent.
Example: A customer who bought at Whole Foods gets a Whole Foods-relevant flow, a marketplace buyer gets nudged toward DTC, and an Amazon shopper sees messaging that matches that purchase journey, not your generic welcome series.
Once a retail or marketplace buyer is identified, Brij makes the next purchase the obvious one.
- Reorder reminders fire on cadence.
- Complementary product flows surface accessories, refills, and SKUs the customer didn't see in-store.
- Subscription invitations transition repeat retail buyers to recurring DTC revenue.
- Single-use Amazon discount codes drive compliant repeat purchases on marketplace.
“Our Meta team was optimizing against ~22% of our actual buyers — everyone shopping us at Target or on Amazon was invisible. After we routed Brij events into CAPI, the algorithm started seeing the whole picture. Within 60 days, reported ROAS lifted 34%.”
The LTV:CAC ratio sets the ceiling on how competitively a brand can grow. For omnichannel brands, that ceiling is artificially depressed because the data foundation beneath it is incomplete.
Better offline conversion signals produce more efficient ad platform optimization. Targeting, bidding, and delivery improve not because of a creative refresh, but because the algorithm is finally working with complete data.
Every verified retail buyer enters your CRM. Email and SMS sequences begin. Reorder reminders, subscriptions, cross-sell, and DTC pathways activate — all for customers who didn't exist in any owned system moments earlier.
Native syncs into the lifecycle tools your team uses every day. Brij events fire in real time, customer profiles enrich automatically, and segmentation gets sharper with every scan.
Brij touches verified buyer identity, so we built the platform with security and compliance as the foundation — not an afterthought. Every event is hashed in transit, and your data stays yours.
Pre-empting the questions your leadership, finance, and marketing team will all ask.
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SHA-256 before they ever leave the Brij infrastructure. Ad platforms receive only the hashed identifiers, never raw PII. We’re SOC 2 Type II audited and compliant.What brands see after working with Brij.
