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Brij captures verified buyer identity at retail and marketplace points of sale, then pipes those conversions back into Meta, TikTok, and Google Ads.
Now, your algorithms optimize against your full customer base, not just the DTC fraction.
Most omnichannel brands generate the majority of their revenue through retail and marketplace channels. But when a consumer buys at Target, Walmart, or on Amazon, that purchase is invisible to Meta, TikTok, and Google Ads.
As a result, the algorithms that control your ad delivery, bidding, and audience selection are learning from a narrow, DTC-only view of your customer base.
Reported ROAS understates the retail and marketplace sales your media actually drove.
Algorithms trained on a subset of your buyers make decisions for your entire business.
Lookalikes built from DTC-Only data represent only a fraction of your buyers.
The shift to broad targeting and automated structures like Advantage+ and Performance Max has made this worse, not better. The primary lever you control is no longer who you target — it's the quality and completeness of the conversion data you send back.
A single mechanism turns retail and marketplace transactions into conversion events your ad platforms can actually optimize on.
A consumer scans a QR code or visits an experience link, prompted by a clear incentive like a rebate, warranty, sweepstakes, or exclusive content. They land on an on-brand experience and submit their email or phone number.
That verified purchase is automatically structured as an offline conversion event and sent to Meta, TikTok, and Google Ads via their Conversions APIs. The platform matches it to a user profile and incorporates it into optimization.
As verified offline events accumulate, ad platforms build a more complete picture of who is actually buying. Targeting improves, bidding gets more efficient, and lookalikes finally reflect your real buyer base, all while the same data syncs into your CRM for retention.
Each capability connects directly to either lower CAC or higher LTV (and often both).
Today, your ad platforms only see conversions that happen on your website. But the ad that drove a consumer to buy your product at Target? That purchase is invisible. The sale happened, but as far as Meta or Google knows, it didn't.
Brij closes this loop. When a retail or marketplace buyer verifies their purchase by engaging with a Brij experience, that event is sent back to your ad platforms as an offline conversion via their Conversions APIs.
Budget conversations shift from guessing at retail lift to proving it.
Every omnichannel marketer knows the halo effect exists. You run Meta ads and retail velocity ticks up. You invest in TikTok and Amazon sales climb. But you can't measure it, and what you can't measure, you can't fund.
Brij makes that halo visible. By sending verified purchase events from retail and marketplace channels back into your ad platforms, Brij gives you and your finance team the data to quantify cross-channel media impact.
For brands where 60–80% of revenue flows through third-party channels, this isn't a nice-to-have. It's the difference between underfunding your growth engine and scaling it with confidence.
Your lookalike audiences are built from DTC purchasers. For most omnichannel brands, that's a small subset of who actually buys your product. The algorithm is learning and optimizing for the whole business based on that distorted view.
Brij changes the input. Verified buyer identity from retail and marketplace channels syncs into Meta, TikTok, and Google Ads, letting you build custom audiences and lookalikes from your complete customer base.
Brij captures verified, incentivized retail and marketplace purchasers — not browsing visitors — which makes the resulting audience data materially higher quality.
“Our Meta team was optimizing against ~22% of our actual buyers — everyone shopping us at Target or on Amazon was invisible. After we routed Brij events into CAPI, the algorithm started seeing the whole picture. Within 60 days, reported ROAS lifted 34%.”
The LTV:CAC ratio sets the ceiling on how competitively a brand can grow. For omnichannel brands, that ceiling is artificially depressed because the data foundation beneath it is incomplete.
Better offline conversion signals produce more efficient ad platform optimization. Targeting, bidding, and delivery improve not because of a creative refresh, but because the algorithm is finally working with complete data.
Every verified retail buyer enters your CRM. Email and SMS sequences begin. Reorder reminders, subscriptions, cross-sell, and DTC pathways activate — all for customers who didn't exist in any owned system moments earlier.
Native connections to the conversion endpoints your media team already uses.
Brij touches verified buyer identity, so we built the platform with security and compliance as the foundation — not an afterthought. Every event is hashed in transit, and your data stays yours.
Pre-empting the questions your security, finance, and media teams will all ask.
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SHA-256 before they ever leave the Brij infrastructure. Ad platforms receive only the hashed identifiers, never raw PII. We’re SOC 2 Type II audited and compliant.What brands see after turning on Brij's ad platform integrations.
