Cristina Marinucci is a global marketing, commercial, and insights leader with deep expertise driving growth across the CPG industry. At Mondelēz, she leads global growth and omnichannel insights, connecting consumer and shopper insights with commercial analytics to power integrated, full-funnel strategies. She has helped shape the company's growth frameworks, aligning brand, category, and commercial strategy into a unified system that drives sustainable, retailer-led growth. Previously, Cristina held senior roles at PepsiCo, Johnson & Johnson, Mars, and Reckitt, bringing a 360° perspective across marketing, sales, and insights. She is a strong advocate for unified commerce, retail media, and AI.