Bridge the Gap Between Physical Products and Digital Experiences

Our company’s name – Brij – has all the hallmarks of a savvy tech startup. Short and shareable? Check. Quirky spelling variation? Check. Unique enough to raise an eyebrow or two? Check.

But the offbeat spelling of “bridge” was no accident or creative flourish.

Brij was born out of the realization that there was no… ahem… BRIDGE… between the physical products that we know, buy, and love and the digital experiences that keep getting richer and more immersive with every year that passes.

Armed with this insight, and after more coffee than we’d like to admit, our research showed that this lapse was largely due to the antiquated belief that these two worlds simply weren’t compatible. There was the physical realm, and separately, there was the digital realm – or at least that’s how marketing teams behaved.

The bridge analogy goes well beyond this surface level, however. Physical products are often out of their creators’ reach once they’re sold. Today, when a brand sells a jacket or a case of hard seltzer, the customer interaction typically stops there. But what if there was a way, perhaps through the use of QR codes, to allow that jacket or hard seltzer to serve as a bridge between the brand and the consumer? From asking ourselves this question, we recognized an opportunity to allow brands to gather deeper feedback about their customers, and to likewise equip consumers with a direct channel of communication back to their favorite brands. That felt like a bridge worth building to us!