Transforming Customer Engagement: Brij's Klaviyo Automation

Every customer interaction contains valuable data. But for brands selling through retail and wholesale channels, that data often disappears into the void.

For brands with significant retail presence, the most critical customer moments happen offline—at the point of purchase, during product setup, and throughout the ownership lifecycle. Traditional marketing automation relies on website behavior: page visits, cart additions, and checkout completions. But what about the customer who buys your blender at Target, scans the QR code on the packaging at home, and registers for warranty coverage? That customer journey exists entirely outside your e-commerce ecosystem, yet it's rich with data and intent.

Brij's Klaviyo integration bridges this gap by transforming every customer action into actionable marketing automation. By syncing real-time event data and customer properties directly into Klaviyo, brands can create sophisticated email and SMS flows that respond to exactly how customers engage with their products—whether they purchased from Walmart, scanned a QR code at home, or submitted a warranty registration. Every Brij datapoint flows automatically into Klaviyo, enabling brands to personalize and optimize their marketing strategies based on actual product interactions, not just website clicks.

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What Data Does Brij Send to Klaviyo?

Brij's Klaviyo integration operates through event-based triggers that activate the moment customers engage with your brand. The platform captures every customer action—scan, registration, reorder, review submission, and more—at the SKU, campaign, and cohort levels. This data syncs in real-time with Klaviyo, enriching customer profiles and enabling sophisticated segmentation strategies that would be impossible with website data alone.

Three core events power Brij's automation capabilities: Registration Initiation, Registration Submission, and Registration Approval. Each event delivers specific customer data and user properties that unlock different marketing opportunities.

Event: Registration Initiation

The moment a customer enters their email address in a Brij experience, a Registration Initiation Event triggers in Klaviyo—even if they never complete the full registration. This early capture is crucial for recovering abandoned signups and reducing drop-off rates.

Data captured at this stage includes email address, marketing consent status, product and experience information, customer location data, SKU and campaign identifiers, and timestamp of initial engagement. This information flows into Klaviyo immediately, allowing you to enroll customers in welcome series or trigger abandoned registration recovery flows before they leave your experience entirely.

Event: Registration Submission

Once a customer completes all required registration details, a Registration Submission Event fires in Klaviyo, delivering the full scope of customer-provided data. This is where the richest segmentation opportunities emerge.

Data captured at submission includes retailer of purchase, detailed survey responses and preference data, complete product and warranty information, SKU-level purchase details, geographic location and regional data, marketing channel preferences, and any custom fields specific to your brand's registration flow. This granular data enables hyper-personalized targeting based on where customers shop, what products they own, how they intend to use their purchases, and what additional information they're willing to share.

Event: Registration Approval

For registrations requiring manual approval—such as warranty claims or professional program enrollments—the Registration Approval Event triggers once verification is complete. This creates the perfect moment to strengthen customer relationships and drive incremental revenue.

Data captured at approval includes approval status and verification details, warranty activation confirmation, next-step instructions and recommendations, exclusive offers and discount codes tailored to the registered product, and invitations to VIP experiences or loyalty program tiers. This event transforms a functional transaction into a relationship-building opportunity.

Beyond Registration: Additional Brij Events

Brij experience events sync seamlessly with Klaviyo across every SKU, region, and customer segment. Form submissions flow in real-time, review submissions trigger thank-you and UGC request flows, product reorder actions activate replenishment campaigns, and QR code scans without registration capture anonymous engagement data. Every customer touchpoint becomes a data point that informs your marketing strategy.

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How to Use This Data: Klaviyo Automation Use Cases

The strategic power of Brij's Klaviyo integration extends far beyond basic email capture. By leveraging event-based triggers and rich customer data, brands can implement sophisticated automation strategies that drive measurable business outcomes. Let's explore how to activate this data through proven use cases.

Recovering Abandoned Registrations

When customers start a registration but don't finish, every second counts. The Registration Initiation event enables immediate automated follow-up, sending reminder emails or SMS messages with direct links to complete the process. You can sweeten the offer with a one-time discount code or highlight the exclusive benefits of registration—like extended warranty coverage or access to product education resources. By reducing friction at this critical moment, brands increase registration conversion rates and capture first-party data that would otherwise be lost. The impact is measurable: each recovered registration represents a retail customer who becomes part of your owned marketing ecosystem.

Creating Dynamic Customer Segments

Brij sends granular data into Klaviyo that enables sophisticated segmentation far beyond basic demographics. Organize customers by purchase channel—differentiating between Walmart, Amazon, Target, specialty retailers, and direct-to-consumer buyers. Segment by specific SKU or product category to tailor messaging based on what customers actually own. Use warranty length and coverage type to identify high-value customers. Leverage geographic location for region-specific campaigns. Build cohorts based on survey responses and preference data that reveal usage intentions and lifestyle factors. Tag customers by marketing consent status to ensure compliance while maximizing reach.

These enriched segments power hyper-personalized campaigns that drive higher engagement and conversion rates. You're no longer guessing what customers want—you're responding to explicit data about their preferences, behaviors, and purchase patterns.

Personalized Cross-Sell and Upsell Campaigns

After a customer registers a product, automated flows can recommend complementary items based on their specific SKU and purchase context. Register a blender? Receive recipes and promotions for additional containers and accessories. Register outdoor cooking equipment? Get targeted campaigns for fuel products, cleaning supplies, and recipe books. Register a bidet attachment? Discover premium models with additional features and related bathroom products. Register climbing gear? Receive safety education content along with recommendations for complementary equipment.

The Registration Approval event creates an ideal moment for these offers. Include a discount code specifically for repeat purchases through your direct-to-consumer channel, incentivizing customers to bypass third-party retailers for future orders. This captures margin you'd otherwise lose to retail partners while building direct customer relationships.

Post-Purchase and Product Education Journeys

Product registration creates the perfect entry point for automated education sequences that reduce support burden and increase satisfaction. Send setup instructions immediately after registration, ensuring customers can start using their product successfully. Schedule maintenance reminders based on product type—filter replacements, seasonal tune-ups, or battery servicing. Deliver usage tips and best practices over time, gradually revealing advanced features as customers become more comfortable. Provide troubleshooting guides proactively, addressing common issues before customers need to contact support.

These educational flows transform one-time purchasers into confident, satisfied customers who extract maximum value from their products. The result: higher satisfaction scores, fewer support tickets, stronger brand loyalty, and increased likelihood of repeat purchases.

Geo-Targeted Marketing

Brij captures location data with every registration, enabling region-specific marketing campaigns that increase relevance and engagement. Promote nearby retail events, store openings, and local brand activations. Tailor offers based on climate and seasonal considerations—highlighting cold-weather products to northern customers while promoting warm-weather gear to southern regions. Feature local influencers and community initiatives that resonate with regional audiences. Customize content for cultural preferences and regional regulations, ensuring compliance while maximizing impact.

This localization goes beyond simple zip code targeting. By combining location data with purchase channel information, you can identify customers who bought from specific retailers and promote store-specific offers or partnerships.

Loyalty and VIP Experiences

Use registration approval events to automatically enroll verified customers in loyalty program tiers, granting them exclusive benefits and early access to new products. Invite high-value customers—those who register premium products or multiple items—to VIP product launches and brand experiences. Create special perks for brand advocates who submit reviews or refer friends. Reward repeat purchasers with escalating benefits that recognize their loyalty.

This transforms transactional relationships into emotional connections that drive long-term value. Customers feel recognized and appreciated, increasing their lifetime value and advocacy.

Real-Time Mobile Engagement

Every Brij experience event—QR code scans, form submissions, review postings—can trigger immediate SMS flows that connect offline moments to digital follow-up in real-time. Send instant thank-you messages after a scan, acknowledging the customer's engagement while they're still thinking about your brand. Nudge customers to join loyalty programs with time-sensitive offers. Provide shipping updates for warranty replacements or product exchanges. Request reviews at optimal timing—a few days or weeks after purchase, when the product experience is fresh but the novelty hasn't worn off.

This real-time engagement captures attention when it's highest, driving response rates that delayed email campaigns can't match.

Review Collection and Community Building

When customers submit reviews through Brij experiences, automated Klaviyo flows can amplify that engagement. Thank reviewers immediately, making them feel valued. Request user-generated content like photos and videos that showcase products in real-world settings. Encourage social sharing with branded hashtags and incentives. Issue rewards—discount codes, loyalty points, or exclusive access—for participation.

This generates authentic social proof while building community around your brand. Every review becomes a marketing asset, and every reviewer becomes a potential advocate.

Measuring Retail to DTC Conversion

Perhaps the most powerful use case: tracking how third-party retail buyers convert to repeat direct-to-consumer purchasers through Klaviyo flows triggered by Brij events. Attribute conversions to specific QR campaigns, warranty registrations, or product launches. Benchmark performance by SKU, region, retailer, or customer segment. Calculate the incremental revenue generated when a Target customer makes their second purchase directly from your website.

This provides clear visibility into the ROI of your omnichannel engagement strategy. You can demonstrate exactly how offline touchpoints translate into online revenue, justifying continued investment in customer experience initiatives.

Automated Proof-of-Purchase and Warranty Flows

Leverage Registration Submission and Approval events to deliver digital warranty confirmations and proof-of-purchase receipts automatically. Customers receive immediate confirmation that their product is registered, along with warranty expiration dates and coverage details. Include clear calls-to-action for direct-to-consumer reorders when appropriate, with discount codes that encourage bypassing retail channels.

This builds trust post-purchase while positioning your brand for future sales. Customers appreciate the convenience and peace of mind, while you capture the data needed for lifecycle marketing.

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Brij’s Klaviyo Automation in Action: Customer Success Stories

The true power of Brij's Klaviyo integration becomes clear when you see how leading brands leverage these capabilities to solve real business challenges. Let's explore how two innovative companies transformed their customer engagement strategies.

Health-Ade: Driving 40,000 Sweepstakes Entries While Building Loyalty

Health-Ade, a leader in the kombucha category, recently expanded into the soda space with SunSip—a better-for-you alternative to traditional sodas. As they launched this new product category, they needed to educate customers about SunSip's benefits, facilitate a nationwide sweepstakes, encourage loyalty program participation, and drive upsells from single-can purchases to 12-packs.

Health-Ade worked with Brij to deliver digital experiences that combined education, engagement, and conversion—all flowing into Klaviyo for automated follow-up. Product education modules explained what SunSip is and compared it to traditional sodas. Integrated upsell options encouraged 12-pack purchases directly from the experience, triggering Klaviyo flows for post-purchase engagement. Captured customer emails automatically fed into Klaviyo flows promoting loyalty program sign-ups, where customers could earn points for retail purchases through Health-Ade's Yotpo-powered system. A nationwide sweepstakes campaign accessible through QR codes received over 80,000 scans, driving 40,000+ entries—all flowing into Klaviyo for continued marketing.

The results:

• 40,000+ sweepstakes entries
• 200,000+ customer engagements across all digital experiences
• an additional $7,000 in DTC revenue within the first month of launch

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Tushy: Streamlining Customer Support Through Automated Education

TUSHY Modern Bidet offers sleek and affordable bidet attachments that reduce global wastefulness while revolutionizing personal hygiene. As their market expanded through retail and wholesale channels, they struggled to identify who their customers were, where they purchased, and how to support them during installation—a critical moment for a product that requires setup.

Their initial QR code management was manual and labor-intensive, with each campaign and product manual requiring unique codes. More critically, customers who struggled with installation had no automated path to support or education, leading to high support ticket volumes.

TUSHY partnered with Brij to consolidate customer data and streamline the setup experience through Klaviyo integration. Brij's QR codes captured customer data—including email addresses, marketing consent, and product information—the moment customers scanned packaging or inserts. This data immediately flowed into Klaviyo, triggering automated sequences with setup instructions, troubleshooting guides, and product education. When customers initiated but didn't complete registration, Klaviyo automatically sent recovery emails. When they completed registration, automated flows delivered comprehensive setup guides, maintenance tips, and upsell opportunities.

The results: TUSHY captured first-party data from retail purchases that previously disappeared, reduced customer support inquiries through proactive education, increased registration completion rates through abandoned cart-style recovery, and created ongoing marketing relationships with customers who bought through third-party retailers.

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Scaling with Brij's Klaviyo Automation

Brij's Klaviyo integration transforms what was once a significant limitation—the disconnect between retail sales and customer relationships—into a streamlined advantage. Whether you're a CPG brand sold in thousands of retail locations, a consumer electronics company managing warranty registrations, or a wellness brand building community around your products, automated marketing flows powered by Brij events enable you to scale personalization while maintaining the authentic connections that build loyalty.

The question isn't whether to invest in marketing automation, but whether you have the infrastructure to activate data from every customer touchpoint. With Brij's Klaviyo integration, brands can capture every interaction, automate every follow-up, and measure every outcome—creating a seamless experience that drives engagement, improves conversion rates, and enhances overall customer satisfaction.

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Ready to start automating your omnichannel marketing efforts with Brij? 

Click here to book a Brij demo with our team of expert omnichannel strategists.