How Health-Ade Got 40,000 Sweepstakes Entries While Driving Product Education

Health-Ade is a leader in the kombucha category, known for crafting bubbly, probiotic-rich drinks that support gut health. Recently, the brand expanded into the soda category with SunSip, a better-for-you alternative to traditional sodas. With its bold flavors and functional benefits, SunSip offers a refreshing twist on wellness. Health-Ade’s mission is to empower consumers to make healthier choices, and their product lineup reflects a commitment to taste, transparency, and innovation.

Health-Ade partnered with Brij to address several key challenges as they launched their new SunSip product:

• Educating customers about the benefits of SunSip and how it compares to traditional soda.
• Facilitating a nationwide sweepstakes to drive engagement and excitement around the brand.
• Encouraging loyalty program participation by capturing customer information for future retail engagement.
• Driving upsells to transition customers from single-can purchases to larger quantities, such as 12-packs.

Health-Ade worked with Brij to deliver several powerful digital experiences that seamlessly combined education, engagement, and conversion. The partnership expanded to focus on four key initiatives:

1. Product Education: Brij created an experience that showcased interactive modules that explained what SunSip is, compared it to traditional sodas, and highlighted its health benefits. By educating customers, Health-Ade positioned SunSip as a standout product in the competitive soda category.
2. Facilitating Upsells: To encourage larger purchases, Brij integrated a straightforward option to buy a 12-pack of SunSip directly from the experience. This upsell strategy increased purchase value and brought more customers into the brand’s ecosystem.
3. Retail Loyalty Integration: Brij helped Health-Ade capture customer emails, which were added to a Klaviyo flow designed to promote loyalty program sign-ups. Customers who enrolled could earn points for retail purchases through Health-Ade’s Yotpo-powered system, essentially closing the loop and further driving in-store sales.
4. Sweepstakes Activation: Brij enabled Health-Ade to run a nationwide sweepstakes campaign, offering prizes like a year’s worth of groceries and Health-Ade products. The experience was accessible through QR codes and received over 80,000 scans in just a few months, driving 40,000+ sweepstakes entries.

This comprehensive solution aligned with Health-Ade’s retail-first approach while amplifying brand engagement and loyalty.

Through Brij’s platform, Health-Ade was able to drive several impressive outcomes that spanned beyond product education: 

• Over 40,000 sweepstakes entries for its 2024 Grocery Sweeps, reinforcing customer excitement around the brand.
• 200,000 customer engagements across all digital experiences
• Despite DTC sales not being a core focus for the business, customers that came into Health-Ade’s online store through Brij generated over $7,000 in additional revenue within a single month.

Health-Ade plans to continue driving product education for SunSip, highlighting its health benefits and unique positioning as a better-for-you soda alternative. These educational experiences will be strategically leveraged to boost retail velocity through increased participation in their Yotpo-powered loyalty program while simultaneously building their owned audience - especially as the brand gradually expands its direct-to-consumer presence.