Brij + Rivo: Turn Every Retail Sale into a Loyalty Moment

The post-purchase journey is a critical touchpoint for building long-term customer relationships. However, for brands with a strong retail or marketplace presence, connecting the offline purchase experience with the online customer journey has historically been a challenge. That’s why Brij’s new integration with Rivo is such a powerful tool for consumer brands.

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With Brij + Rivo, brands can now seamlessly connect product registration data captured offline with a customer's online account, creating a unified post-purchase hub that drives engagement, loyalty, and retention.

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What Is Rivo?

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Rivo is a modern retention platform built specifically for Shopify Plus. It goes beyond basic loyalty programs, offering a fully customizable suite of tools designed to convert one-time buyers into repeat customers. 

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Rivo transforms the standard customer login page into a personalized dashboard. It allows customers to manage their settings, track orders, and engage with loyalty rewards – all in one place. By making customer interactions more seamless and personalized, Rivo helps brands increase repeat purchase rates and maximize customer lifetime value.

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Better Together: Connecting Offline Registrations to Online Accounts

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Brij is an AI-powered omnichannel marketing platform that excels at identifying offline purchasers through digital experiences like product registration to bring them into your owned ecosystem for ongoing engagement, while Rivo excels at building personalized online customer accounts and loyalty programs. When paired together, these platforms create a seamless bridge between the physical product and the digital customer relationship.

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When a customer buys a product in-store or on a marketplace, that transaction is often anonymous. By using Brij to capture a product registration via a simple QR code scan or link click, brands can identify that customer and collect valuable first-party data. Then, with the Brij + Rivo integration, that registration data is automatically synced to the customer's Rivo account, giving them a comprehensive view of their relationship with your brand.

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How the Brij + Rivo Integration Works

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To utilize this integration, a brand must have the Brij API enabled. Rivo leverages the Brij API to pull registration data and surface it inside the customer profile after they log in to a Shopify store.

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Here is the step-by-step breakdown:

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1. Capture: A customer purchases a product (whether online or offline) and scans a QR code on the packaging to complete a product registration experience in Brij.

2. Sync: Rivo pulls these registrations using the Brij API. The data synced includes product details based on the SKU field of the Brij Experience details.

3. Display: Rivo dynamically renders a "My Gear" section inside the customer's Rivo Accounts widget. Each registered product displays its product name, SKU, and price, along with a link to the full Brij registration record.

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The result is a frictionless experience where customers can see all of their registered products, whether bought directly from your site, at a retail partner, or on a marketplace, in one centralized location.

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Real-World Success: Benchmade's Serialized Registration

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To see the power of this integration in action, look no further than Benchmade, a premier knife manufacturer. Benchmade is leveraging the Brij + Rivo integration to enable product registration for its serialized knives and build a stronger post-purchase ecosystem.

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When a customer buys a Benchmade knife, they scan a QR code on an insert card and enter their knife's unique serial number. This process activates their warranty and instantly creates or updates their customer profile in Shopify and Klaviyo.

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Through the Brij x Rivo integration, Benchmade has implemented a custom call-to-action button in the Rivo account drawer that links to the Brij registration flow. Once registered, customers can view their knives in the "My Gear" section.

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Crucially, Benchmade's loyalty program is based on knife count rather than just order count. By using Brij to capture retail and B2B purchases via serialization, Benchmade is planning to reward customers for knives bought at external dealers like REI or received as gifts, not just those purchased directly through their Shopify store.

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Use Cases for the Brij + Rivo Integration

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By connecting Brij and Rivo, brands can unlock new opportunities to engage customers and streamline support:

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• Unified Post-Purchase Engagement: Brands using Brij for product registration can extend that data into Rivo's loyalty and accounts experience. This creates a unified post-purchase hub where customers can interact with your brand long after the initial sale.
• Enhanced Customer Self-Service: Shoppers can view all their registered products directly from their Rivo account page. By providing easy access to product names, SKUs, and links to full registration records, brands can significantly reduce support inquiries related to warranty status and product details.
• Loyalty and Registration Synergy: Brands running Rivo loyalty programs can pair product registrations with loyalty incentives. For example, you can offer loyalty points or exclusive rewards when a customer registers a product purchased at retail, deepening the post-purchase relationship and encouraging repeat purchases.

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Build a Stronger Post-Purchase Journey

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With the Brij and Rivo integration, every offline product registration becomes a building block for a stronger, more personalized online customer relationship. By giving customers a unified view of their products and integrating it with powerful loyalty tools, brands can drive higher engagement, reduce support friction, and ultimately, boost retention.

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If your team is already a Brij partner, please reach out to your Account Manager to confirm if the Rivo integration and API access are available on your plan to get started with the setup.

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If you’re not yet using Brij, book a demo to see how we can help you transform anonymous retail transactions into valuable, known customer relationships.