Brij vs. Building Experiences In-House: Why Teams Choose Brij

Building in-house can feel appealing at first. You get full control, no vendor dependencies, and the illusion of lower cost. But for most teams, DIY quickly turns into slower launches, hidden maintenance work, and a growing pile of technical debt.

Brij, on the other hand, is powering real omnichannel experiences at scale:

• 1.5M+ offline consumer profiles captured
• 77M+ consumer experience engagements
• 66% average quarterly consumer registration rate

Here’s why teams choose Brij instead of building it themselves — and why it delivers faster, more reliable results.

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Launch Campaigns Faster

Launch in Minutes, Not Months

With Brij, you can go from idea to live experience in minutes.

• Create mobile-optimized, high-converting experiences instantly
• Reroute existing QR codes without having to reprint or change packaging 
• Launch QR codes and landing pages without engineering help
• Edit and update experiences in real time, without redeploying
• Use proven templates for common use cases like:
  
  • Order flows
  • Rebates or Sweepstakes
  • Educational content 
  • Product registration & warranty management  

For example, Quip captured $15,000 in incremental revenue in just one week after launching Brij’s serialized warranty registration, all without heavy engineering lift or long development cycles.

DIY Limitation: Building even a “simple” mobile flow takes weeks of design, development, QA, and iteration – and every change adds more time.

Brij Advantage: Immediate value, faster experimentation, and quicker impact on revenue and retention.
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‍Experiment, Iterate, & Optimize Quickly

Brij doesn’t just help teams launch faster; it helps them improve faster.

• Spin up new QR flows, landing pages, and CTAs in minutes
• Test and iterate without engineering support
• Optimize experiences in real time based on live performance data

DIY Limitation: With DIY solutions, experimentation often stalls because every change requires developer time. With Brij, iteration becomes the default.

Brij Advantage: With Brij, anyone on your team can create, experiment with, and iterate on experiences -- no IT or web development support required.

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Meet Consumers On Mobile

Mobile-Optimized by Default (Not as an Afterthought)

Brij is built mobile-first, because that’s where customers actually engage.

• Beautiful, conversion-optimized mobile experiences
• Designed specifically for QR code and link-driven flows
• Optimized layouts, interactions, and load times out of the box
• Easy to show real examples with video to prove performance
  

DIY Limitation: Internal tools often start desktop-first and “adapt” to mobile later, leading to clunky UX and lost conversions.

Brij Advantage: Each time you build a campaign, you're beginning with a mobile-optimized template.

Take a look at Babiators. The brand initially struggled with implementing its warranty program, as it had built out a homegrown system that required desktop access. Meanwhile, more than 80% of sales were taking place on mobile. 

Now, when a customer scans the Brij QR code on the packaging, they are directed to a Brij mobile-optimized experience with additional supporting material for the warranty program and a link to Babiators' warranty registration portal, achieving a 50% scan-to-conversion rate.

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Pre-Tested, Proven Landing Pages for Campaigns

Build Using Proven Frameworks

Brij isn’t theoretical. We’ve tested this product across brands, campaigns, and use cases.

• Handles scale, traffic spikes, and real customer behavior
• Built to support:
  
  • Campaign-level tracking
  • Product-level experiences
  • SKU-level QR codes and flows
• Continuously improved based on real usage across customers
  

DIY Limitation: You only discover edge cases after customers hit them.

Brij Advantage: You start with a product that already knows where things break — and how to avoid it.

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Unlock Retail Insights from First-Party Data

Insights From Your Brand's Actual Consumers, Not Syndicated Data

Brij gives you real insights into your offline customers and overall omnichannel performance with the analytics dashboard.

• End-to-end funnel visibility: See how customers move from scan → click → registration → conversion.
  
• Performance by campaign, product, or SKU: Understand what’s working at a granular level and double down where it matters.
  
• Offline-to-online insight: Connect in-store engagement to known customer profiles and downstream revenue.
  
• Revenue-level reporting: Measure registrations, revenue per profile, and campaign impact, not just activity.
  
• Instant activation across your stack: Sync data directly to Shopify, Klaviyo, Meta, and more for real-time personalization.
  

DIY Limitation: Most internal tools stop at “scan counts” and lack structured analytics.

Brij Advantage: With Brij, you can turn powerful data insights into transformational business outcomes -- like retail expansion, audience expansion, and more.

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Deliver Meaningful, Personalized Experiences

Leverage Deep Integrations That Power Real Personalization

Brij goes beyond data collection and analysis. By integrating directly with your existing tech stack, Brij makes data instantly actionable.

• Native integrations with:
  
  • Shopify
  • Klaviyo
  • Meta Omni Ads
  • Hundreds of  additional tools
• All data collected syncs automatically to your platforms
• Enables automated, personalized follow-ups without manual work
  

DIY Limitation: With DIY solutions, data often lives in silos and requires manual work to activate. Every integration must be built, maintained, and updated internally.

Brij Advantage: With Brij, data flows directly into the tools your team already uses — ready to drive revenue, not just sit in a dashboard.

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Empower Your Team - No IT Required

Take Campaigns Live Without Exhausting IT or Web Development Resources

Brij’s no-code builder empowers any team member to create experiences, all without engineering bottlenecks.

• Create and manage:
  
  • QR codes
  • Landing pages
  • Campaign-specific experiences
• Tie everything directly to Shopify products and SKUs
• Enable marketing, growth, and ops teams to move independently
  

DIY Limitation: Every small change requires developer time.

Brij Advantage: Changes can both be made and go live in seconds.

Focus on What Your Team Excels At

What Brij solves is rarely a company’s core differentiator.

Your advantage comes from:

• Your product
• Your brand
• Your customer experience
• Your go-to-market strategy
  

DIY Limitation: Brands often lose immeasurably valuable time and financial resources when campaigns with consumer experiences require edits, optimizations, and ongoing management.

Brij Advantage:  Brij lets your team focus on what they're best at – not infrastructure.

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Stay Speedy at Scale

Deliver Consistency & Brand Control at Scale 

As teams grow, one-off implementations turn into fragmented experiences.

Brij provides centralized templates and guardrails that ensure:

• Every QR and landing page stays on-brand
• Brands can pull in their already built designs and branding 
• Teams can move fast without breaking consistency
• Updates roll out instantly across products, SKUs, and campaigns
  

DIY Limitation: DIY solutions often lead to disconnected experiences that drift over time. Brij keeps everything unified without slowing teams down.

Brij Advantage: Team members can duplicate, modify, and launch experiences in minutes using pre-approved branded templates.

Grow Without Starting Over

Brij is built to scale as your business grows, without re-architecting or rewriting.

• Support more products, SKUs, and campaigns effortlessly
• Handle increased traffic and engagement without performance tradeoffs
• Scale usage without adding engineering overhead
  

DIY Limitation: DIY systems often work until they don’t, and rebuilding under pressure is costly. With Brij, scale is managed for you.

Brij Advantage: With Brij, your teams can maintain campaign performance as your business continues to grow. No additional engineering overhead required.

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Gain Access to World-Class Omnichannel Strategists

Brij Offers More than Just Software

By partnering with Brij, you don’t just gain access a platform. You gain access to: 

• Dedicated customer success team
• Best practices, guidance, and optimization support
• Continuous improvements without internal maintenance
• No long-term burden on your engineering team
  

DIY Limitation: You own everything forever: bugs, upgrades, documentation, and knowledge loss when engineers leave.

Brij Advantage: With Brij, your team can leverage ongoing support and guidance from expert omnichannel strategists supporting best-in-class brands in the retail industry.

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Remain Compliant & Secure

Avoid Compliacated Compliance & Security Exercises

Brij is built for production-grade reliability and trust.

• SOC 2 compliant
• Security best practices by default
• Reduced risk compared to internal shortcuts
• Confidence when scaling and working with partners

DIY Limitation: Internal tools often lack the time, expertise, or priority for proper compliance and security.

Brij Advantage: Brij's software and experiences are built to support rigorous compliance & security standards, so your team can focus on delivering incredible campaigns, rather than combating technical security risks.

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Build a Growth and Retention Engine - Not Just Landing Pages

Brij Directly Grows Revenue & Maximizes Customer Retention

Landing pages are just websites. Brij experiences are so much more.

Brij directly impacts revenue and retention: 

• Better mobile experiences increase conversion
• Richer data enables smarter personalization
• Faster launches accelerate revenue timelines
• Improved post-purchase engagement drives higher LTV

For example, since partnering with Brij, Gozney has launched in 6 international markets, achieving:

• 500K+ experience engagements
• 39% scan-to-email registration rate
• $350K+ in revenue generated from Brij collected profiles

DIY Limitation: DIY solutions may “work,” but they often require a significant amount of optimization for meaningful growth of customer LTV impact.

Brij Advantage: Brij experiences have been thoughtfully designed to out-of-the-box support your brand's growth and customer retention goals.

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The Bottom Line

If any of the following priorities are important to you: 

• Campaign speed, iteration, and paid optimizations matter
• You want to empower your growth and retention teams to have autonomy
• You care about data, compliance, and finding a solution that scales as your businesses grows.

...then Brij is a great fit for your organization.

Because for omnichannel brands, Brij delivers faster launches, better experiences, richer data, and less operational overhead – all while integrating seamlessly into the tools you already use.