How Quip Used Serialized Warranty Registration to Drive $15,000 in One Week

Quip is a leading oral care brand known for its sleek, modern designs and a subscription-based model that makes dental hygiene simple. Offering products like electric toothbrushes, flossers, and replacement heads, Quip has built a loyal customer base by combining high-quality products with convenience and affordability. While Quip has a strong presence in retail, the brand sought to bring those customers into its direct-to-consumer channels to enhance engagement, drive upsells, and build long-term loyalty.

Before partnering with Brij, Quip’s warranty registration experience was cumbersome and inefficient. Customers were required to manually enter a code printed on an insert included in the packaging, which led to a frustrating user experience and lower registration rates. Serialization offered a potential solution, but implementing it at scale posed several challenges.

Serialized Codes Complexity

Each Quip product was tied to a unique, serialized QR code and a unique discount code. These codes required one-to-one validation to prevent misuse and ensure accuracy.

Shopify Limitations

Quip initially tried to implement serialized codes through Shopify but found its discount functionality too rigid for the brand’s needs. Shopify’s system couldn’t handle item-specific serialized codes without significant custom development.

Incentivizing Upsells

Quip aimed to encourage customers who purchased a single product in retail to immediately buy additional products, such as refills or complementary items. However, their existing post-purchase process often presented offers at a time when customers weren’t ready to buy again.

Capturing First-Party Data

Quip needed to transition retail customers from being anonymous buyers to identified members of their audience for future engagement.

These objectives required a solution that could provide a frictionless experience for customers while integrating with Quip’s existing tools and processes.

Quip partnered with Brij to deliver a powerful serialized warranty registration and upselling solution that aligned with their goals using a crawl-walk-run framework that allowed them to get set-up in a matter of weeks.

Here’s how Brij made it work:

Redirect Existing Cards to Brij Experiences

Quip had already printed QR codes and serialized codes on their registration cards. Brij redirected these existing codes to tailored product registration experiences, creating a seamless and frictionless implementation without requiring a reprint of materials.

Serialized Validation

Leveraging Brij’s bespoke serialization solution, each Quip product was tied to a unique identifier. Brij ensured one-to-one validation of these codes to prevent discount misuse while maintaining system integrity.

Customized Registration Flow

Brij built a tailored coupon hub where customers could select the product they purchased and activate their warranty. The process began with a scan of the unique QR code on their registration card, seamlessly routing them to a product-specific experience.

Immediate Upsells

Customers were incentivized to make an additional purchase immediately after registration with discounts such as:

• $15 off a toothbrush, flosser, or floss
• $10 off a multi-pack brush head refill
• $5 off a single-pack brush head refill

For customers who weren’t ready to buy immediately, Brij captured their email during registration. This allowed Quip to send post-purchase upsell emails later, timed to when customers were more likely to be ready for their next purchase.

First-Party Data Collection

During the registration process, customers provided their email, transforming them from unknown retail buyers into identifiable members of Quip’s DTC audience. This data flowed directly into Quip’s CRM, enabling future engagement.

App and Rewards Program Integration

Customers were prompted to sign up for Quip’s rewards program and download their iOS app, creating additional touchpoints to foster loyalty and repeat purchases.

Since launching the Brij-powered warranty registration and upsell system in December, Quip has achieved remarkable results in a matter of days:

• 200+ scans per day, giving visibility to customer profiles across the US.
• A 65% scan-to-registration conversion rate, allowing Quip to capture customer data seamlessly.
• $10,000+ in monthly revenue attributed to Brij warranty registration within one week.
• 500 emails captured within the first two days of launching with Brij.

With the early state of Brij’s engagement now complete, Quip intends to refine their registration process by:

• Introducing redesigned rewards cards with Brij-branded QR codes to further simplify and optimize the registration process.
• Enabling SKU-specific digital experiences, offering personalized content, targeted upsells, and curated product collections based on the registered product (for example, if a customer buys a pink tooth brush then they will only see upsells for pink accessories).

By streamlining Quip’s registration processes through serialization and combining upsell opportunities with first-party data capture, Brij enabled the brand to unlock new revenue streams and strengthen customer relationships - and this is only the beginning.