How Swank a Posh Drove 23k QR Code Scans in a Month
Swank a Posh is a women’s apparel brand known for accentuating women’s curves, catering to all body shapes & sizes, and creating the “World’s Stretchiest Jeans.”
It’s a $40M brand and did $3M in last years BFCM cycle, according to a recent article in Black Enterprise Magazine. (great read about Ebony Swank, a fierce women entrepreneur!)
It’s also a brand that is smashing engagement records at Brij, garnering the most QR code scans in a single day.
Here is a quick breakdown on how they getting so many scans so quickly.
1. They use them in conjunction with sales, creating urgency.
They had 2 sales and a pre-sale that drove the lion’s share of the engagements
2️. They use them everywhere!
When I say everywhere, I mean literally anywhere you could think of - both physically and digitally.
Here are some of the places they placed QR codes and experience links:
📍 Physical space in their store and pop-up
📍 Packaging Inserts
📍 Website banner(s)
📍 Email campaigns
📍 Instagram bio
What source do you think drove the most engagement?
Guess in the comments and I’ll share the answer via comment tomorrow!