As the retail landscape continues to grow more and more competitive, it's critical that your brand stands out from the crowd in order to more affordably acquire customers and hold onto them for longer. Personalization has shined as a key way to achieve both of these goals. In fact, personalization can reduce acquisition costs by up to 50%!
The best way to personalize your marketing is by using data. While many apps may help you collect data on your customers, more important than the data you gather is how you use it. You should consider how the data you've gathered can help you better customize someone's experience at every touchpoint. Fortunately, companies like Brij are making it easier for you to identify potential customers and engage them through highly personalized marketing. By properly leveraging data from Brij to create engaging content, you'll be able to catch your customer's attention and ensure that they come back to you for every purchase.
With that, here's how you can use the Brij app to personalize your marketing efforts:
Congratulations! A potential customer wants to share their info with you! Now that this person has registered, it's time to leverage these details to build a strong relationship.
Thanks to Brij, you'll know what products your potential customers have already bought from your brand. Now the key is putting that data to good use and demonstrating to customers the value of shopping directly with you. You can do that through providing the right content in your Brij app:
Brij will also inform you of where your registrants are located. With this data you can also start to build communities of local fans:
A re-order date means a conversion - well done! You can use reorder date as a key KPI to determine how the tactics above are working for you. Now that you've won over a new customer, here are a few ways to test what part of your strategy is most effective:
If you run an e-commerce store, it's likely that you have a robust marketing engine that's already equipped to handle a new customer. But what about all your other touchpoints, such as customer service or retail store teams?
With Endear, you can bring the key insights gathered via Brij into the hands of these customer-facing teams so that they also have a clear picture of the customers who have learned about you through the Brij experience. By feeding data from resources like Brij into Endear's CRM, you can ensure a more consistent experience not just through email marketing, but through all the ways your Brij customers are interacting with your brand.