Post Black Friday Cyber Monday 101

Customers acquired during BFCM were subject to CPC hikes and steep product discounts making them effectively more expensive to acquire. This webinar covers why this is the case and how to interact with these customers to prompt a second purchase.Insights from this session include:

• What data you should be paying attention to from customers acquired during this time
• Best practices and strategies for how to market to these customers
• Strategies to continue to capture data and engage with these customers overtime

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