Insight

The Ultimate QR Code Fact Sheet

The Ultimate QR Code Fact Sheet

By

Amy Huang

June 16, 2022
In This Post:
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History: 

QR codes were created in 1994 by Masahiro Hara, an engineer who worked for the Japanese automotive company Denso Wave. At the time, workers scanned individual barcodes on component boxes, but as the size of inventories grew, there was a need to optimize this information-heavy, labor-intensive process with something that could hold more information. As you might have guessed, that something was QR codes.   

QR code applications have since expanded beyond tracking automobile parts during the manufacturing process. 

In contrast to its low adoption and usage in the 2000s, QR codes are being used today for many purposes and in countless places. Let’s explore some of these below:

Growth of QR code usage in recent years:

infographic

Where you’ll see QR codes:

On TV

disney+
Courtesy of Disney+

In the sky

qr code in sky
Courtesy of Drone DJ

On runways

Courtesy of Image Amplified

On murals

On products

Photo: Ju Rhyu, Co-Founder & CEO of Hero Cosmetics

On OOH advertisements 

In museums

In stores 

in store
Courtesy of Event Marketer

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Top use cases for QR codes

Touch-free Menus

Contactless Payment

brij app

Subscriptions and Repeat Orders 

 

Brand Awareness

cocokind products
Courtesy of Cocokind

Sustainability Initiatives

Product Authentication

product authentication feals
​​Courtesy of Feals

QR code usage across industries

Hospitality

Banking and Finance

Travel

Ecommerce

Sporting Events

The future of QR codes

In recent years, QR codes applications have grown immensely, and we are only starting to explore the wide variety of capabilities. In fact, we can expect QR codes to replace barcodes in retail within the next five years. 

According to eMarketer, the number of US smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million in 2025. With this sustained growth in usage, we can expect QR codes to leave its mark across all industries and in our daily lives. 

If you want to leverage QR codes in your business, start today with Brij. Or chat with our team here to learn how Brij can help.

The Ultimate QR Code Fact Sheet
Want to learn more about Brij?
Request a demo
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