Thinking About Building Your Own AB 899 Compliance Solution?

Navigating AB 899 compliance can feel daunting. The new regulation mandates baby food brands to provide parents with access to heavy metal test results—transparently and consistently. While some brands consider building their own solution, the complexities of compliance, database management, and delivering a parent-friendly experience quickly reveal the hidden costs and challenges of a DIY approach.

At Brij, we’ve built a purpose-driven platform designed to simplify compliance while enabling brands to use transparency as a competitive advantage. Here’s why you should think twice before going the DIY route and how Brij’s solution can help.

The Challenges of Building an AB 899 Solution In-House

1. Managing a Scalable Database
Building a database to house test results isn’t as simple as it sounds.

• Monthly Testing Requirements: Managing uploads from multiple labs across SKUs requires a system that is both reliable and easy to update.
• Database Ownership & Flexibility: To maintain control and mitigate risks, brands need to own their databases. Relying on lab-hosted solutions can create barriers to switching labs or evolving your processes.
• Multi-User Access & Bulk Uploads: A scalable solution must support multiple stakeholders (e.g., labs, internal teams) and make data uploads seamless.

2. QR Code Management
Linking test results to products—and making those results accessible—is a complex task:

• Product & SKU-Level Links: Managing dynamic QR codes across an evolving product catalog requires centralized tools that are easy to update.

3. A Subpar Consumer Experience
Compliance alone isn’t enough to win over parents. Transparency must be accessible and meaningful.

• Beyond PDFs: Static PDFs of test results may satisfy compliance requirements but lack context and usability.
• Empowering Transparency: Parents want clarity, not confusion. Adding brand context, easy search functionality, and user-friendly design helps parents trust your brand.

4. Staying Ahead of Compliance Evolution
Regulations like AB 899 are likely to evolve, and maintaining a DIY solution requires ongoing investment and expertise. Without a dedicated tech team, brands risk falling behind.

The Brij Advantage: Purpose-Built for AB 899 Compliance

We’ve created a comprehensive solution to make compliance easier—and more impactful:

• You Own the Database: Brij ensures you retain full control, enabling flexibility to switch labs or scale operations as needed.
• Streamlined Uploads & Access: Multi-user functionality and bulk upload tools simplify the process for labs and internal teams.
• Dynamic QR Codes: Centrally managed links at the product and SKU levels ensure accuracy and ease of use.
• Parent-Friendly Experiences: Transform static PDFs into dynamic, contextualized experiences with easy-to-read results that reinforce your brand’s transparency
• Future-Proof Compliance: Brij evolves alongside regulations, so you’re always ahead of the curve.