Insight

Top 8 QR Code Platforms for Marketing & eCommerce of 2022

Top 8 QR Code Platforms for Marketing & eCommerce of 2022

By

Amy Huang

October 27, 2022
In This Post:
Want to learn more about Brij?
Request a demo
Request Demo button

Introduction

QR codes are ubiquitous. They can be found on the sidewalk to the skyline and everywhere in between. As more people begin to adapt QR codes for different purposes, there is a growing number of QR code providers to choose from. 

Which provider is right for you?

Out of all the QR code providers in the market, only a few were built specifically for ecommerce and omnichannel brands. An even smaller number of these have integrations that power seamless experiences for multiple use cases, such as reorder, email capture, and product registration. 

In this complete comparison of the top QR code providers, we’ll take a look at the features that differentiate the good from the best. 

What are the top 8 QR code platforms?

From this chart, it’s clear to see that Brij is the most versatile and flexible QR code provider. Because Brij is built specifically for ecommerce, and omnichannel brands, our platform has all the key capabilities to tackle brands’ pain points, from increasing retention to driving more customer engagement. 

Loving our blog content? Sign up for our newsletter, The Buzz, for more!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

1. Brij

Platform Description: QR-code activated ROI optimized experiences for easier product registration, reorder, upsell/cross-sells, subscription opt-in, brand storytelling and much more. Build no-code, native experiences within a webapp and embed your content directly without having to link out to your site. Track advanced analytics of your QR Code performance.

Key Features

Pros

2. Blue Bite

Platform Description: Blue Bite helps brands transform products into a direct to consumer channel that drives consumer engagement and increases sales. The platform uses Digital Product IDs, which give each individual product a unique identifier.

Key Features: 

Bottom Line: Both the Blue Bite and Brij experiences allow customers to access key features such as branded content and product information, but Brij’s integrations with Shopify, Klaviyo, and subscriptions enable brands to further personalize and automate the post-scan experience. 

3. Batch

Platform Description: Shoppable QR codes and NFC tags for ecommerce. Allows you to offer direct reorder and cross-sells through an app clip experience. 

Key Features:

Bottom Line: The biggest difference between the Brij and Batch experience is what customers are able to do in the post-scan experience. With a Brij experience, customers can navigate between different pages and have a much more robust brand experience versus the Batch experience is solely focused on reorder. Brij also offers subscription opt-in, product registration, and the ability to create custom content to share with your customers such as recipes, brand story, and other marketing content. Given the limited use case of Batch, if a brand wanted to leverage QR codes for other functionalities such as email capture or brand storytelling, they would need to also use a more comprehensive platform like Brij.

4. Repeat

Platform Approach: Reorder flows for CPG brands. Repeat allows brands to enable SMS and email reorder flows and promote upsells and cross-sells through these flows. 

Key Features:

Bottom Line: Both the Brij and Repeat experience provide easy reorder and cross-selling opportunities. The key differentiator is that Brij helps omnichannel brands engage customers across multiple channels by creating experiences which include more than just reorder, such as email capture and brand storytelling, whereas Repeat is focused on solely the DTC channel. Brij’s platform services both CPG and non-CPG (durable goods, consumer electronics), which means that brands can also provide frictionless product and warranty activation processes for brands who are less focused on reorder.

"Because Brij is built specifically for ecommerce, and omnichannel brands, our platform has all the key capabilities to tackle brands’ pain points, from increasing retention to driving more customer engagement."

5. Ringpin

Platform Description: Ringpin allows brands to engage prospects online and offline through QR Codes. Similar to Linktree, Ringpin allows you to have multiple links to different websites or pages on your website, and your SMS opt-in links.

Key Features

Bottom Line: The Brij and Ringpin post-scan experience share several similarities, such as a platform approach and allowing customers to visit multiple pages directly from the landing page. However, because Brij is designed for ecommerce, its native product design and integrations with leading ecommerce providers such as Shopify and Klaviyo allow ecommerce brands to leverage innovative tools such as subscription opt-in to drive customer retention. While Ringpin acts as a landing page linking out to multiple pages, Brij allows brands to embed this content into modules so customers can interact with the brand without having to leave the initial page.

6. Flowcode

Platform Description: Flowcode is best known as a free dynamic QR code generator. 

Key Features:

Bottom Line: Because Brij is optimized for omnichannel brands that want to drive repeat purchases and customer loyalty, the platform provides insight at the SKU-level to help brands not only capture first-party data and track analytics, but also deliver a great QR code experience. Brij also focuses on integrating with the other tech providers within the ecommerce ecosystem for brands to easily flow information. 

7. LinkTree

Platform Description: Linktree allows you to create a personalized landing page that includes multiple links to connect audiences across social platforms. Users can generate links for free or upgrade to starter, pro, or premium. 

Key Features:

Bottom Line: The biggest difference between the Brij and Linktree experience is the post-scan experience and the features available to users. Linktee’s customizable landing pages and white label options are solid, but without the ability to support use cases such as reorder and product registration, they have a less robust postscan experience that provides little value to customers who want to do more with their products. All content is also “linked out” versus embedded in a Brij experience, which maximizes  customer engagement.

Because Brij is optimized for omnichannel brands that want to drive repeat purchases and customer loyalty, the platform provides insight at the SKU-level to help brands not only capture first-party data and track analytics, but also deliver a great QR code experience. 

8. QR Code Generators

Platform Description: With a QR code generator like Beaconstac, uQR.me, orand QRCode Monkey, you have the basic ability to generate a QR code to link to any URL you would like. Depending on if you pay for the QR code generator or not, you may be able to create a dynamic QR code. 

Key Features:

Bottom Line: Omnichannel brands that want to create branded experiences for their customers will find much more value from the numerous functionalities with Brij compared to QR code generators. One of the biggest shortcomings of generic QR code generators is that their basic plan only includes static QR codes, which are not editable or trackable. Once a static QR Code is generated and printed it can no longer be updated. This is far from ideal for brands, who can benefit majorly from the ability to  update content, collect first-party data, and track customer engagement across their channels and products. Brij provides a holistic overview of analytics with a centralized dashboard, which makes it easy to identify trends and gauge the success of QR code campaigns.Even with the paid plans of QR code generators that come with dynamic QR codes, brands will need to use a platform like Brij for capabilities such as reorder, subscription opt-in, and product registration in addition to more robust analytics. 

Top 8 QR Code Platforms for Marketing & eCommerce of 2022
Want to learn more about Brij?
Request a demo
Request Demo button

back to the blog