Brij’s Guide to Product Serialization: Driving Authenticity, Engagement, and Growth

Scaling a product brand introduces complex opportunities: How do you deliver personalized content to every customer, even when they purchase through wholesale channels? How do you understand which products drive the highest engagement and where your customers are actually using them? How do you turn every product into a direct connection point with your audience while streamlining registration and capturing valuable behavioral data?

Product serialization has become essential for brands looking to deepen customer relationships at scale. By giving every product its own unique digital identity—linked through a QR code—brands can deliver tailored product education, capture rich first-party data, understand customer behavior patterns, and create personalized post-purchase experiences that drive loyalty and repeat purchases.

Whether you're seeking to provide setup guides for complex products, offer product-specific recommendations, or simply understand how customers engage with different SKUs across markets, serialization transforms every item into an intelligent touchpoint.

Understanding Serialization: Beyond Basic QR Codes

Traditional QR codes take every customer to the same destination. Serialized QR codes are fundamentally different—each one is unique to an individual product, enabling product-level tracking, personalized content delivery, and tailored customer experiences.

Serialization creates a one-to-one relationship between physical products and digital experiences. When a customer scans a serialized code, the system recognizes that specific product and delivers content based on its unique identifier—whether that's setup instructions for that exact model, personalized recommendations based on the product purchased, or data capture that reveals how different SKUs perform across markets.

This approach transforms how brands connect with customers. A customer purchasing a premium blender receives detailed recipes and maintenance tips specific to that model. A parent buying children's sunglasses accesses warranty registration pre-populated with product details. A tech enthusiast scanning outdoor gear gets setup guides tailored to the exact item they purchased. Every product becomes a direct line of communication, delivering value at the moment customers are most engaged while capturing insights about product usage, geographic distribution, and customer preferences that inform future strategy.

Why Brands Need Serialization: Key Use Cases

The strategic applications of serialization extend far beyond basic product tracking. Here's how leading brands are leveraging serialized QR codes to address their most pressing challenges:‍

Authenticity and Anti-Counterfeiting‍

Luxury goods, electronics, and cosmetics brands use serialized codes to verify product genuineness. Each item receives a unique identifier that customers can scan to confirm authenticity, preventing counterfeit sales, reducing fake warranty claims, and building consumer trust while collecting valuable product-level data.

Gray Market Prevention and Channel Monitoring‍

Serialized codes tie each unit to a specific distributor, retailer, or region. Scans occurring outside authorized areas trigger alerts, enabling brands in electronics, beauty, sporting goods, and apparel to identify the source of diverted products, protect pricing integrity, and maintain distributor compliance. When a customer registers a product and identifies where they purchased it, that information flows into your system. Any registrations where the place of purchase doesn't match the original purchase order get flagged automatically, revealing exactly where distribution leakage is occurring.

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Seamless Product Registration and Warranty Activation

‍Simplify customer registration by allowing instant product registration with one scan. Scanning a serialized code pre-populates registration details, removing manual entry friction. Brands with durable goods, DTC products sold through retail, and subscription or refill-based models use this capability to achieve dramatically higher registration conversion, capture first-party data, and create immediate upsell opportunities.‍

Personalized Post-Purchase Experiences

‍When customers scan a serialized QR code, brands can deliver dynamic, tailored experiences linked to each individual product—setup instructions, exclusive discounts, or complementary recommendations. Consumer packaged goods, personal care, and connected device manufacturers use this capability to drive repeat sales, increase average order value, and build loyalty through interactive experiences.‍

Product-Level Data and Analytics

Serialized scans feed data into analytics platforms, revealing customer geography, scan frequency, and engagement rates. Brands with complex retail and distributor networks use this visibility to understand true customer location, detect gray market leakage, and inform marketing strategy with real-time data about where and how each product is being scanned and sold.‍

Sustainability and Digital Product Passports

‍Serialized QR codes act as "digital passports," revealing materials, origin, recyclability, and sustainability information. Apparel, footwear, electronics, and beauty brands use serialization to meet emerging EU Digital Product Passport regulations, support circular economy initiatives, and build consumer trust through transparent storytelling. By 2030, every textile product sold in the EU will need to disclose its origin, material composition, supply chain details, sustainability measures, and recyclability through a QR code—serialization is the key to meeting these requirements.‍

Quality Control and Recall Management

‍Serialization enables batch-level or unit-level traceability, allowing brands to quickly identify and manage product issues. If a defect is discovered, brands can quickly identify all affected units, streamlining recalls or replacements. Food and beverage brands and consumer electronics manufacturers use this capability to facilitate faster, more accurate recalls, protect brand reputation, and strengthen compliance accountability.

‍Secure Discount and Loyalty Code Distribution

‍By assigning unique, serialized codes tied to individual products, brands prevent coupon misuse. Each code validates once, preventing reuse or sharing. This is particularly valuable for brands running post-purchase offers, referral programs, or managing subscription-based and refillable products—eliminating the discount fraud that costs brands thousands in unintended discounts.

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How Brij Enables Product Serialization at Scale

Brij's serialization capabilities give every product its own digital identity, transforming compliance necessities into growth engines. Here's how our platform makes serialization seamless and strategic:

Seamless Integration and Bulk Generation

Generate thousands of unique serialized codes at once for each product or SKU with just a few clicks. Our platform integrates easily into existing production workflows, providing each item with a unique digital identity for better inventory control and lifecycle management. No complex implementation or lengthy development cycles required.

One-to-One Product Validation

Each serialized code connects to a specific product in Brij's system, enabling true one-to-one validation. When a customer scans, the platform verifies that exact product and delivers a tailored experience based on its unique identifier. This prevents discount code sharing, flags unauthorized distribution, and ensures customers always receive product-specific content.

Frictionless Customer Experiences

Serialized QR codes lead customers directly to setup guides, warranty registration, and personalized content—no manual serial number entry required. The seamless post-purchase journey drives higher conversion rates while capturing valuable first-party data at the moment of highest customer engagement.

Robust Security and Fraud Prevention

Our secure serialization infrastructure protects against counterfeiting, unauthorized sales, and discount misuse. The system automatically flags suspicious activity—like registrations from unauthorized retailers or multiple uses of one-time codes—giving you complete visibility and control over your product distribution.

Data-Driven Insights

Transform product scan data into actionable insights about customer behavior, distribution patterns, and sales trends. Brij's analytics reveal exactly where products are being scanned, which channels drive highest engagement, and where unauthorized distribution may be occurring—helping you make strategic decisions backed by real product-level data.

Regulatory Compliance and Future-Ready Solutions

Align with global standards and stay ready for emerging regulations with Brij's compliance-ready serialization solutions. From EU Digital Product Passport requirements to anti-counterfeiting mandates, our platform ensures you can meet current and future obligations without rebuilding your systems.

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Let's explore how leading brands are leveraging Brij's product serialization to solve real business problems and drive measurable results.

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Quip's Frictionless Warranty Registration Drives $10K+ Weekly Revenue

Quip, the modern oral care brand known for its sleek electric toothbrushes, faced challenges familiar to any brand selling through both DTC and retail channels. Their warranty registration process was creating friction at the most critical moment—right after purchase, when customers were most engaged and ready to interact with the brand.

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Quip's Challenge

Before partnering with Brij, Quip's warranty registration was cumbersome and inefficient. Customers had to manually locate and enter a code printed on an insert in the packaging, leading to frustration and abandoned registrations. The brand faced several interconnected challenges: each Quip product was tied to both a unique serialized QR code and a unique discount code, requiring one-to-one validation to prevent misuse.

Instead of dynamic discount codes, they were using gift cards on the backend, creating accounting headaches. The registration flow required customers to re-enter their code even after scanning, adding unnecessary friction. Most critically, Quip needed to capture first-party data from retail customers and convert single-product buyers into multi-product customers with immediate upsells.

Traditional warranty registration systems couldn't deliver the seamless, fraud-protected experience Quip envisioned. They needed a solution that could validate serialized products, protect discount integrity, and create conversion opportunities—all within a frictionless customer experience.

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How Quip Implemented Serialization

Quip partnered with Brij to deliver a serialized warranty registration and upselling solution using a crawl-walk-run framework that enabled setup in weeks rather than months. Here's how Brij made it work:

• ‍Redirect Existing Materials: Quip had already printed QR codes and serialized codes on their registration cards. Brij redirected these existing codes to a coupon hub where customers could select their specific product, eliminating the need to reprint materials and enabling immediate implementation.‍

• Serialized Validation: Leveraging Brij's bespoke serialization solution, each Quip product was tied to a unique identifier. Brij ensured one-to-one validation of these codes to prevent discount misuse while maintaining system integrity across thousands of products.‍

• Customized Registration Flow: Brij built a tailored experience where customers could select the product they purchased and activate their warranty seamlessly. The process began with a scan of the unique QR code on their registration card, automatically routing them to a product-specific experience.‍

• Immediate Upsells: Customers received incentives to make additional purchases immediately after registration, with discounts automatically applied to their cart when redirected from the Brij experience: $15 off a toothbrush, flosser, or floss, $10 off a multi-pack brush head refill, or $5 off a single-pack brush head refill.‍

• First-Party Data Capture: During registration, customers provided their email, transforming them from unknown retail buyers into identifiable members of Quip's DTC audience. This data flowed directly into Quip's CRM, enabling future engagement and personalized marketing.‍

• App and Rewards Integration: Customers were prompted to sign up for Quip's rewards program and download their iOS app, creating additional touchpoints to foster loyalty and repeat purchases.

The impact was immediate and substantial. Since launching in December, Quip achieved 200+ scans per day, giving them visibility into customer profiles across the US. The 65% scan-to-registration conversion rate—dramatically higher than industry averages—allowed Quip to capture customer data seamlessly. Most impressively, the system drove over $10,000 in monthly revenue within the first week, with 500 emails captured in just the first two days.

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Babiators Simplifies Warranty Registration with Serialized QR Codes

Babiators, a specialty children's eyewear company on a mission to "protect kids' eyes while they're out exploring the world," built their brand around a parent-friendly promise: if kids break or lose their sunglasses within one year of purchase, Babiators replaces them free. For a company selling through wholesale, international distributors, and retail—channels where they had no visibility into end customers—delivering on this promise was complex.

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Babiators' Challenge

With 80% of sales happening through "dark" channels where Babiators had no customer data, they struggled to connect with buyers and educate them about the warranty program. Their homegrown registration system required desktop access, but over 80% of customers were shopping on mobile. As parents themselves, the Babiators team realized the registration information was hard to locate, and busy parents simply wouldn't go through the effort of finding serial numbers and transcribing them into a web portal.

This friction wasn't just an inconvenience—it directly undermined their core brand promise. If customers didn't know about or couldn't easily access the warranty program, the value proposition that differentiated Babiators from competitors was invisible.

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How Babiators Implemented Serialization

In 2021, improving warranty registration UX became Babiators' top priority. They needed a process that was easy to understand and activate—something that would work seamlessly for parents checking out at retail stores or shopping online. Shortly after identifying this need, they partnered with Brij.

Brij's serialized QR code experiences became the linchpin in transforming their user experience. As part of a major rebranding effort, Babiators devoted an entire side of their packaging to explain their warranty program, prominently featuring a Brij QR code that linked customers directly to registration.

Brij customer success built a mockup mobile experience for Babiators, and what they use today remains close to that original template. With this foundation, the Babiators team easily built out individual experiences for their 36 different sunglass styles. Each experience is paired with a unique serialized QR code, ensuring product-specific accuracy.

With the new packaging, the instructions and call-to-action became impossible to miss. When customers scan, they're directed to a Brij mobile-optimized experience with supporting material for the warranty program and a direct link to the registration portal.

As a secondary benefit, Babiators showcases complementary accessories in these experiences. These items link directly into their Shopify instance, with all referral sales tagged and attributed to Brij—critical for growing average order value with related products like glasses straps and outdoor wear. They're also testing educational content using Brij modules to educate parents on sun safety practices.

The results speak for themselves: Babiators achieved a 50% scan-to-registration rate, transforming warranty activation from a friction point into a seamless brand touchpoint. By launching serialized experiences alongside their rebrand, they proved that packaging redesigns offer the perfect opportunity to implement serialization strategies.

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The Strategic Value of Serialization

These examples illustrate how serialization delivers measurable business value that extends far beyond basic product tracking:

• Revenue Protection: Stop unauthorized resellers and discount fraud from eroding margins. Maintain pricing integrity across all channels while protecting promotional investments.
• Accelerated Registration: Convert passive product owners into engaged customers with frictionless registration experiences that capture first-party data at the moment of highest engagement.
• Complete Distribution Visibility: Track products from manufacturing through end-customer purchase, identifying exactly where and how items move through your distribution network.
• Enhanced Customer Trust: Provide instant product authentication and personalized content that reinforces brand legitimacy and builds confidence in purchasing decisions.
• Post-Purchase Revenue: Transform warranty registration into an upsell opportunity, driving immediate additional purchases when customers are most receptive.
• Regulatory Readiness: Meet current and emerging compliance requirements, from anti-counterfeiting regulations to sustainability disclosure mandates.

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Looking Forward: Serialization as a Competitive Advantage

As commerce becomes increasingly fragmented across channels and geographies, the ability to track, authenticate, and engage with individual products becomes a competitive differentiator. Serialization transforms what was once a defensive necessity—protecting against fraud and counterfeiting—into an offensive growth strategy.

Whether you're an oral care brand converting retail customers into DTC relationships, a children's eyewear company delivering on brand promises across wholesale channels, or a manufacturer navigating complex international distribution, serialization capabilities enable you to protect revenue while deepening customer relationships.

The question isn't whether to implement serialization, but whether you have the infrastructure to do it without creating customer friction. With Brij's serialization solution, brands can focus on growth and customer experience rather than wrestling with validation systems and fraud prevention.

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Ready to give every product its own digital identity?

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