Turn Warranty Registration into a Lifetime Customer Connection with Brij
In today’s retail landscape, the post-purchase experience has become a defining moment for brands. How do you keep a customer engaged after the sale? How do you turn a simple product registration into a lasting relationship?
For many, warranty registration represents a missed opportunity — a step that feels administrative rather than meaningful. Yet when done right, it can become one of the most powerful engagement tools in a brand’s toolkit.
With Brij’s Warranty Registration module, brands are reimagining this once-overlooked moment. A quick scan or form submission now unlocks a deeper connection: verified first-party data, CRM enrichment, and ongoing customer engagement that fuels growth long after the purchase.
The Missed Opportunity in Warranty Registration
For decades, warranties have been a passive promise: insurance against defects, rarely a touchpoint for connection. But modern customers expect more. They want transparency, convenience, and value that continues after the purchase.
Unfortunately, many legacy registration flows are cumbersome or disconnected. Paper inserts get tossed. URLs go unvisited. Brands lose the chance to know who’s buying through retail or third-party channels, and customers lose the benefit of a frictionless experience.
That’s where Brij comes in.
A Seamless Registration Experience That Builds Your CRM
With a simple QR code scan or link click, Brij turns warranty registration into a one-tap digital experience. Customers register their product in seconds — no app downloads or complicated forms required.
From there, brands capture valuable first-party data such as purchase location, date, and receipt details. This helps bridge the gap between retail sales and CRM visibility, giving brands a clear view into who’s buying, what they’re buying, and where.
But Brij doesn’t just collect this data — it validates it automatically using AI. When customers upload receipts or proof of purchase, Brij’s AI-powered engine scans and verifies the details in real time, ensuring each registration is accurate and authentic.
This automated validation not only saves customer service teams hours of manual review but also keeps data clean and actionable within CRM systems. The result: more reliable warranty records, stronger consumer trust, and streamlined claims management.
Brij’ Warranty Registration Experiences enable brands to:
- Identify Retail Customers: Build personalized profiles for every registered product.
- Capture POS Data: Collect and verify receipts automatically with AI for deeper insights.
- Track & Manage Warranties: Centralize warranty start and end dates with easy claim tracking.
- Unlock Post-Purchase Revenue: Offer extended coverage and drive repeat engagement.
End-to-End Warranty Management in Action
See how leading brands are leveraging Brij's Warranty Registration experiences to build customer relationships and drive LTV.
Gozney: Streamlining Claims with Custom Integrations
Gozney powers its end-to-end warranty claim process through Brij. Using a custom webhook integration, all warranty registration and claim data flows directly from Brij forms into their CRM.
When a customer files a claim, Brij’s automation passes the details to Gozney’s internal team, who cross-reference it with the original registration. The result? A faster, more accurate, and fully connected claims workflow.
Turtlebox: Flexibility for Every Brand’s Process
Some brands, like Turtlebox, take a different approach. They leverage Brij to collect warranty registrations and claims, but choose whether to validate serial numbers upfront or approve claims manually.
Brij offers both options:
- Validate serial numbers automatically for instant confirmation, or
- Allow pending registrations that require manual approval — supported by Klaviyo-triggered email flows at every stage.
This flexibility ensures every brand can match its warranty process to its operational comfort level — without sacrificing a seamless customer experience.
Beyond Protection: Building Connection and Loyalty
What if registering a product didn’t just secure a warranty — but also unlocked exclusive content, reorder options, or loyalty rewards?
That’s exactly what forward-thinking brands are doing with Brij. Whether it’s unlocking how-to videos, joining brand communities, or simplifying product replenishment, the registration moment becomes a gateway to deeper engagement.
MyMuse: Capturing 10,000 Customer Profiles Through Warranty Registration
MyMuse turned warranty registration into a cornerstone of its CRM strategy. By using Brij QR codes on packaging, MyMuse invited customers to register their products and activate warranties in seconds.
In doing so, they captured over 10,000 verified customer profiles, transforming anonymous retail buyers into known customers. This first-party data now fuels personalized marketing campaigns and strengthens post-purchase communication — all powered through Brij.
Quip: Driving $15,000 in Revenue in One Week
Quip used serialized QR codes and Brij’s digital warranty registration to drive both engagement and sales. Within a single week, the brand generated $15,000 in new revenue through streamlined registration and follow-up flows.
By tying warranty activation directly to reorder and referral opportunities, Quip transformed a traditional operational step into a driver of measurable growth.
Babiators: Solving UX Challenges with QR Code Simplicity
For Babiators, warranty registration had long been a point of friction. The brand wanted to maintain its commitment to lifetime product protection without burdening customers with complex steps.
By implementing Brij’s QR-based registration experience, Babiators was then able to easily build out individual experiences for their 36 different sunglass styles. Now, when a new buyer scans they are directed to a Brij mobile optimized experience with additional supporting material for the warranty program and a link to Babiators warranty registration portal.
The team also used this code to grow average order value by including a secondary call to action showcasing complementary accessories, linked directly to their Shopify instance.
Tushy: Turning Utility into Engagement
Tushy has long focused on customer education and post-purchase delight. By integrating Brij’s warranty registration, Tushy transformed what could have been a utilitarian step into a playful, branded experience that drives ongoing engagement.
Customers who register via Brij don’t just activate coverage — they’re invited into a world of product tips, exclusive content, and offers that extend well beyond installation.
Together, these stories show how Brij turns warranty registration into a bridge between product ownership and brand relationship — capturing valuable data, reinforcing trust, and encouraging repeat engagement long after the initial sale.
Warranty Extensions with Mulberry: Adding Value and Revenue
Brij’s Warranty Module also includes Warranty Extensions powered by Mulberry, giving brands a way to offer customers added protection and earn revenue in the process.
Through Brij, shoppers can easily extend their warranty coverage at registration, all within the same form flow.
This integration:
- Supports both Shopify and non-Shopify brands
- Collects required customer details like state and zip code
- Displays a customizable “Extend My Warranty Coverage” banner for 30 days post-registration
- Delivers a revenue share opportunity for each plan sold
For brands, this means higher post-purchase engagement, greater trust, and a new way to monetize protection while building stronger relationships.
From Warranty to Growth Engine
At its core, Brij’s warranty registration solution is about connection — linking customers, products, and data through one simple post-purchase action.
By making registration effortless, intelligent, and engaging, Brij helps brands:
- Grow their CRM with verified first-party data
- Streamline claims and reduce customer service overhead
- Deepen loyalty through meaningful post-purchase touchpoints
- Unlock new revenue streams via warranty extensions
In an era where customer data and experience define growth, Brij transforms warranty registration from a checkbox into a channel for connection, insight, and retention.
Ready to redefine your post-purchase experience?
Learn how Brij can power your warranty registration, enhance first-party data capture, and turn every product interaction into a moment of connection. Explore Brij’s Warranty Registration Experiences →
