How Cann Drove 23,000 Rebate Engagements Using Brij Experiences

Cann is a leading cannabis-infused beverage brand offering refreshing, micro-dosed products designed to provide a healthier, more social alternative to alcohol. With an emphasis on all-natural ingredients and carefully calibrated doses of THC and CBD, Cann's beverages are crafted to deliver a light, uplifting buzz without the hangover. Available in a variety of flavors, Cann caters to diverse preferences, appealing to both cannabis newcomers and seasoned consumers. Their products are distributed across major retail locations throughout the U.S. and can be purchased through select online marketplaces, ensuring wide accessibility.

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Cann wanted to quickly launch rebate campaigns to boost retail velocity and easily distribute them through their paid media strategy. Before using Brij, they relied on a clunky rebate solution that lacked the analytics & transparency needed to track performance or understand customer behavior at a granular level. Cann’s team needed:

• A frictionless rebate submission process to minimize drop-offs and make it easy for customers to redeem offers.
• A more transparent rebate funnel with real-time analytics to track performance through a dashboard.
• A scalable, automated solution that reduced operational burdens around receipt verification and payout processing.

Cann’s previous platform failed to meet their needs, especially in terms of usability and tracking, so they sought a solution that would make their rebate programs easy to deploy while giving them robust analytics to improve future campaigns.

Cann partnered with Brij to launch their rebate campaigns, drawn by the platform’s SMS-based, AI-powered rebate flows and intuitive rebate templates. Brij allowed Cann to go live within just 31 days, streamlining the launch of their campaigns. Their rebates started receiving redemptions just eight days later, proving how effectively the platform drove immediate engagement & sales.

Brij’s platform empowered Cann to create 10 digital experiences:

• 9 rebate campaigns focused on in-store purchases and retail velocity.
• 1 digital hub placed in Cann’s Instagram bio, replacing their previous “link-in-bio.” The new hub drove 20,000+ clicks within a month, providing a significant uplift in social engagement.

Their most successful rebate campaign was a $10 offer on four- and six-packs, available exclusively at Total Wine & More. This campaign used Brij’s one-click SMS submission process to maximize ease for customers:

1. Customers entered their phone numbers and submitted their details through a single click.
2. They received a text message with instructions to upload a picture of their receipt.
3. Brij’s AI analyzed the receipt and extracted key data, automatically routing it to the rebate dashboard.
4. Cann could easily review and pay out rebates through Brij’s platform without manual intervention.

This automated workflow not only reduced operational burdens for Cann but also provided AI-driven analytics, including Basket Analysis to uncover customer shopping behaviors and patterns.

By partnering with Brij, Cann achieved several critical wins:

• Cann launched their rebate campaigns and went live within 31 days.
• Rebate campaigns began receiving redemptions within 8 days of launch.
• The targeted offers drove significant in-store traffic, especially through Total Wine & More.
• Cann gained transparency into customer shopping behaviors via POS insights, enabling them to fine-tune their marketing strategies.
• Brij’s automated receipt analysis and rebate payouts removed manual tasks, freeing up Cann’s marketing team to focus on other priorities.

While Cann primarily leveraged Brij’s platform for rebate programs, the success of their digital hub shows potential for further expansion. In the future, Cann plans to explore new digital-first experiences and leverage Brij’s analytics capabilities to optimize marketing campaigns. They also see opportunities to expand their rebate campaigns across additional retail partners, continuing to drive retail velocity and engagement.

Cann’s partnership with Brij demonstrates the power of AI-powered, SMS-based rebate solutions to drive retail velocity, capture POS data, and provide frictionless customer experiences. By leveraging Brij’s intuitive platform, Cann was able to launch campaigns quickly, reduce operational burdens, and unlock valuable insights through real-time analytics.

With higher redemption rates and streamlined processes, Cann has set a new standard for how cannabis-infused beverage brands can engage customers, boost retail performance, and build long-term loyalty.