How Looner's First Digital Rebate Program Achieved an 82% Submission Rate with Brij

About Looner

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Looner is a cannabis-infused beverage and gummies brand that brings nostalgic, old-fashioned soda flavors to life with hemp-derived THC. Proudly crafted in-house in Spring Lake Park, Minnesota, Looner keeps things simple with great taste, high quality, and products you can trust – designed for chill moments, big laughs, and social occasions without a hangover. 

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The brand is focused on increasing in-store velocity while building direct relationships with consumers in a highly regulated category.

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The Challenge

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Before partnering with Brij, Looner was not running any rebate programs.

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The team saw another LDHP company successfully activating retail rebates through Brij and recognized an opportunity to drive similar in-store lift. The Looner team had been looking for a platform that could help them initiate digital rebates and maximize the data gathering that could be achieved through such rebates.

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Looner needed a solution that could:

• Drive retail velocity across Midwest accounts
• Operate compliantly within THC marketing restrictions
• Capture first-party customer data (email as the primary channel)
• Launch quickly without complex retail integrations
• Avoid reliance on SMS, given shifting compliance limitations for THC brands

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They also wanted the program to live fully in-store, without depending on digital media spend.

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The Brij Solution

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Brij partnered with Looner to design and launch a compliant, email-first digital rebate experience purpose-built for THC retail environments.

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1. Offer Strategy & Compliance Navigation

The program began with outlining a compelling but operationally simple offer:

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“Buy one 4-pack, get $4 back”

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During setup, the program required a brief pause to ensure compliance alignment due to THC category restrictions. As SMS approvals became more limited for THC brands, Brij and Looner pivoted to an email-only rebate flow to ensure seamless execution and long-term sustainability.

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2. Retail-First Activation

The rebate was deployed across all retail partners, with in-store promotion concentrated in the Midwest.

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Activation included:

• POS posters
• Fridge clings and stickers
• On-shelf signage 

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The program was intentionally built to:

• Increase in-store purchase velocity
• Capture first-party emails at the moment of retail conversion
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3. Seamless Consumer Experience

Consumers scanned in-store materials, submitted proof of purchase, and completed the rebate flow through a Brij-powered email capture experience.

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This allowed Looner to:

• Turn anonymous retail buyers into owned email subscribers
• Attribute engagement directly to in-store purchases
• Build a compliant, scalable data engine inside a restricted category

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The Results

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Since launching on January 1st, 2026, the rebate program has delivered strong engagement and completion performance:

• 29% initiation rate
• 82% submission rate
• Ongoing traffic lift across participating retailers
• Significant growth in first-party email capture
  
  

The program has become a consistent retail traffic driver and a scalable acquisition engine. For a brand that previously had no rebate infrastructure, Brij enables Looner to launch a high-performing, compliant digital promotion that supports both retail sell-through and lifecycle marketing growth.

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What’s Next

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Building on the success of the initial rebate program, Looner is currently developing a second rebate campaign with Brij.

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The focus:

• Continuing to drive retail velocity
• Expanding first-party data capture
• Iterating on the offer strategy to maximize redemption and repeat purchase

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As the THC beverage market becomes increasingly competitive, Looner is using Brij to turn retail moments into measurable, owned growth channels.

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