You can't lower CAC or raise LTV when 80% of your customers are invisible.
80% of sales happen in retail and marketplaces. Most brands calculate CAC and LTV on 20% of their actual customer base — only DTC buyers ever enter their ad platforms and CRM. Brij closes that gap.
Here's why your CAC looks inflated and LTV is leaking
You run ads that drive people to Target, Amazon, and Walmart. Those people buy — but your ad platforms never see it, so they keep optimizing against the ~20% of buyers who purchased on your website. You're counting the cost of reaching everyone while only crediting the sales that happened on your site. That's not CAC. It's D2C CAC — and the gap is costing you.
The same gap kills retention. You've built the flows — reorder reminders, cross-sells, subscription nudges — but they only fire for customers already in your CRM. The buyer who picked you up at Costco, on Amazon, or at Whole Foods bought once and disappeared, because you never had a way to reach them.
Turn every purchase into a marketing signal
Your DTC customers land in your CRM the moment they check out. Your retail and marketplace buyers stay anonymous. With Brij, a buyer scans or clicks, lands on a branded experience — a rebate, warranty, or sweepstakes — and opts in. You get their name, email, retailer, SKU, and verified purchase. True deterministic data.
- Brij experiences are built to convert — no app download, no lengthy form.
- A buyer scans, lands on a mobile-first page, and registers in a single step.
- Average opt-in rate across Brij brands is ~30%.
- Every Brij registration captures a receipt or purchase confirmation.
- You collect an email address plus retailer, SKU, basket data, and purchase date.
- Anonymous shelf buyers become named, verified customer profiles.
- Retailers will never hand over their customer data. With Brij, you don't need them to.
- Every buyer Brij captures goes straight into your CRM and ad platforms.
- No retail media network to pay for access to your own customers.
Bobbie turned anonymous Amazon buyers into known, opted-in customers.
By capturing product registrations from Amazon purchases, Bobbie reached buyers who never touched their own site — and added them straight to their CRM.
Feed real purchase signals into your ad platforms
When a customer buys at Target, Meta never sees it. Google never sees it. So they keep optimizing against the DTC slice — your smallest, least representative customer group. With Advantage+ and Performance Max, the lever you control isn't who you target. It's the quality and completeness of the conversion data you send back.
- Every verified retail and marketplace purchase flows into Meta as an offline conversion event.
- Advantage+ Shopping starts learning from your real buyers, not just the DTC slice.
- Lookalikes expand to include shelf buyers, and match quality climbs with every event.
- Verified retail purchases import into Google via Enhanced Conversions.
- Smart Bidding updates its model and credits the campaigns driving shelf velocity.
- ROAS reflects your full business, not just the sales that happened on your site.
- Retail purchase events route to TikTok Smart+ and Walmart Connect Sponsored Search automatically.
- Your full media mix benefits — the lift compounds across every algorithmic surface.
- One source of truth feeding every channel running your media.
“Brij is giving us visibility into consumers we previously couldn't see. By capturing registrations from retail purchases and feeding that data back into our marketing ecosystem, we're improving our paid media efficiency across Google, TikTok and Meta — and building a more complete view of our consumer.”
Retain the buyers you're missing
Your retention stack runs on purchase history in your CRM. But most of your buyers are invisible — they bought at Costco, on Amazon, or at Whole Foods. The reorder reminders, cross-sells, and subscription nudges you've built only fire on the 20% you happen to know. The other 80% buy once and disappear.
- Every retailer is now a source of opted-in, named customers.
- For brands with strong retail distribution, Brij is often the single largest source of net-new CRM contacts.
- The buyers were always there. Now they're in your system.
- Every capture carries retailer, SKU, and purchase context into Klaviyo, Attentive, or Postscript.
- Your flows segment automatically by how and where they actually bought.
- Lifecycle marketing that fits the channel — no more generic welcome series.
- Reorder reminders on cadence, and cross-sell flows for SKUs they didn't see in-store.
- Subscription invitations for repeat retail buyers.
- The tools were already built — you just didn't have the data. Now you do.
Brij became a primary driver of Quip's Klaviyo list growth.
By capturing first-party data through product registration, Brij turned retail and marketplace buyers into one of Quip's largest sources of new email subscribers.
Lower CAC. Higher LTV. At the same time.
Most tools fix one side of the equation. Brij fixes the source of both. When your ad platforms see verified retail purchases, they optimize better and CAC drops. When those same buyers land in your CRM, lifecycle flows fire and LTV grows. Each improvement feeds the other.
