April 26, 2023
Episode 18

Alison Cayne, Founder & CEO of Haven's Kitchen

In this episode, we meet Alison Cayne, the founder, and CEO of Haven’s Kitchen

Haven’s Kitchen is a fresh sauce brand made with sustainable ingredients and packaging. 

In this episode, we hear Alison’s journey from starting a cooking school to launching CPG brand.   

Other topics covered in this episode

  • The Expo West trade show
  • Distributing fresh vs. shelf-stable products
  • Retail 1st Perspective of Omnichannel
  • The role of a brands website

Key Takeaways

  • You don’t need a booth at Expo West to drive business results
  • Every channel should have an objective (11:47)
  • Fresh foods have limited channels for distribution
  • The website is a critical educational tool for brands
  • QR codes are a great tool to send buyers to web-based product education
  • Consumers want you to be in the same part of the store in every retailer
  • Channels should be complementary flywheels, not separate funnels
  • Solve a problem for your customer and make them a hero

Please let us know your thoughts about the episode!

Where to find Alison Cayne:

Linkedin: https://www.linkedin.com/in/alison-cayne-223b0b14a/

​Website: https://havenskitchen.com/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it