June 7, 2023
Episode 29

Anouck Gotlib, CEO @ Belgian Boys

In this episode, we meet Anouck Gotlib, CEO of Belgian Boys.

Belgian Boys is a company that sells a variety of breakfast foods and desserts that are made with non-GMO ingredients. ‍

Anouck gives some fascinating insight on how her brand has pioneered a new breakfast category and what stands out to customers.

Topics covered

  • The importance of visual design in bringing products to life
  • Identifying what your customers want out of your product
  • How Belgian Boy moved from the frozen breakfast section to the dairy refrigerator
  • Tapping into what is popular amongst younger generations as a way to expand the audience of the brand
  • Connect with users as a way to elevate your brand
  • Harmony within the brand is vital


  • A new brand needs to be fresh and bold to stand out from the crowd.
  • When building a brand, you are creating a mission that your audience can experience.
  • Breakfast products are evaluated based on taste, convenience, and ingredients.
  • Making the lives of your customers easier is a priority with consideration of ingredients.
  • DTC is a go-to-market model that doesn’t really work for refrigerated products.
  • It’s important to do what makes the most sense for your brand.
  • Look to media platforms like TikTok and use the trends as a way to create products.
  • Word of mouth is a very powerful tool, especially in the parent community.

Please let us know your thoughts about the episode!

Where to find Anouck Gotlib:

Linkedin: https://www.linkedin.com/in/anouck-gotlib

​Website: https://www.belgianboys.com/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it