October 2, 2023
Episode 38

Arjan Singh, Cofounder @ Jolie

Meet Arjan Singh,  the co-founder of Jolie Skin Co.

Jolie is a beauty and wellness brand dedicated to enhancing your skin, hair, and overall well being by ensuring the purity of your water.

In this episode, Arjan talks about Jolie’s brand story, the idea behind it & ways Jolie has conquered in its industry in less than 2 years.


  • Brand story of Jolie
  • Co-founder roles
  • Offline marketing & sales
  • Storytelling
  • Influence marketing
  • B2B distribution


  • Products are born of out of common problems
  • Old product can be reinvented in a new category; Jolie took a plumbing product and made it a beauty product
  • Phase of life and left vs. right brain are ways founders can complement each other
  • DTC is the easiest channel to control and best for telling brand story
  • People influence people and brands should strive to create conversion
  • A brand needs to be bigger than its product. To that end, the red thread that connects all of Jolie’s campaigns is water. They have content covers thinking in the shower to surfing, oysters, and the beach.
  • Putting a great product in the hands of the audience, is the best way to seed influence
  • Guerrilla marketing tactics like strategically placed stickers and truck wraps with provocative messages can drive substantial interest and conversation
  • Some helpful B2B channels for Jolie have been hair salons and Erewhon which act as both marketing and sales channels. Jolie is also in Goop, Blue Mercury, Saks, and Nordstrom.

Please let us know your thoughts about the episode!

Where to find Arjan Singh:

Linkedin: https://www.linkedin.com/in/arjanhsingh/

​Website: https://jolieskinco.com/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it