Meet Arjan Singh, the co-founder of Jolie Skin Co.
Jolie is a beauty and wellness brand dedicated to enhancing your skin, hair, and overall well being by ensuring the purity of your water.
In this episode, Arjan talks about Jolie’s brand story, the idea behind it & ways Jolie has conquered in its industry in less than 2 years.
Topics
Brand story of Jolie
Co-founder roles
Offline marketing & sales
Storytelling
Influence marketing
B2B distribution
Takeaways
Products are born of out of common problems
Old product can be reinvented in a new category; Jolie took a plumbing product and made it a beauty product
Phase of life and left vs. right brain are ways founders can complement each other
DTC is the easiest channel to control and best for telling brand story
People influence people and brands should strive to create conversion
A brand needs to be bigger than its product. To that end, the red thread that connects all of Jolie’s campaigns is water. They have content covers thinking in the shower to surfing, oysters, and the beach.
Putting a great product in the hands of the audience, is the best way to seed influence
Guerrilla marketing tactics like strategically placed stickers and truck wraps with provocative messages can drive substantial interest and conversation
Some helpful B2B channels for Jolie have been hair salons and Erewhon which act as both marketing and sales channels. Jolie is also in Goop, Blue Mercury, Saks, and Nordstrom.
Please let us know your thoughts about the episode!
