Breanna Atkinson, CEO at Kokada

In this episode, we meet Breanna Atkinson, founder, and CEO of Kokada. Kokada is a coconut spread that is sugar-, nut-, and gluten-free.

We will learn how Breanna Atkinson co-founded Kokada during COVID and hear her journey from farmers' markets and co-ops to Amazon and larger retailers.

Other topics covered in this episode

• How kitchen experiments led to Kokada
• What is a co-op and the benefits in selling there
• Target Forward Founders Program
• Role of education in new product marketing
• Planning a partnership with a major retailer

Key Takeaways

• Start slow and focus on learning
• Know your customer well
• Collaborate with local co-op stores to understand the product
• Have a cofounder with a complementary skillset
• Be vulnerable and divide responsibilities as a team
• Build your supply chain transparently
• Embrace rejection and keep persisting

Please let us know your thoughts about the episode!

Where to find Breanna Atkinson:

Linkedin: https://www.linkedin.com/in/breanna-atkinson-588136b7/

​Website: https://kokada.com/ ​

Instagram: https://www.instagram.com/eatkokada/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it

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