Breanna Atkinson, CEO at Kokada

March 22, 2023
Breanna Atkinson founder CEO Kokada

In this episode, we meet Breanna Atkinson, founder, and CEO of Kokada. Kokada is a coconut spread that is sugar-, nut-, and gluten-free.

We will learn how Breanna Atkinson co-founded Kokada during COVID and hear her journey from farmers' markets and co-ops to Amazon and larger retailers.

Other topics covered in this episode

  • How kitchen experiments led to Kokada
  • What is a co-op and the benefits in selling there
  • Target Forward Founders Program
  • Role of education in new product marketing
  • Planning a partnership with a major retailer

Key Takeaways

  • Start slow and focus on learning
  • Know your customer well
  • Collaborate with local co-op stores to understand the product
  • Have a cofounder with a complementary skillset
  • Be vulnerable and divide responsibilities as a team
  • Build your supply chain transparently
  • Embrace rejection and keep persisting

Please let us know your thoughts about the episode!

Where to find Breanna Atkinson:

Linkedin: https://www.linkedin.com/in/breanna-atkinson-588136b7/

​Website: https://kokada.com/

Instagram: https://www.instagram.com/eatkokada/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it