Courtney Toll, Founder & CEO of Nori

May 4, 2023
Courtney Toll

In this episode, we meet Courtney Toll, the founder, and CEO of Nori. 

Nori in an innovation on the traditional iron that has the form factor of a hair straightener.

In this episode, we hear how Nori was born from Courtney’s own pain and went from no product to over $5M in sales in 2 years..  

Topics covered:

  • Product innovation
  • Customer pain points
  • Defying iOS 14 changes with DTC and Meta 
  • Amazon launches
  • In-store demos
  • Adding consumable parts to products


  • Great product opportunities lay in categories that are boring and lack innovation
  • Customers are likely to resonate with products that demonstrable and solve an acute pain
  • A brand should have an appropriate spend level where acquisition is profitable, there is sufficient data to learn and improve ROAS
  • Seasonal buying periods are a great time to launch Amazon. 
  • Amazon has its own ecosystem of influencers and affiliate partners
  • New form factors need to be tried out in the store
  • Omnichannel is not just distribution, it’s marketing too

Please let us know your thoughts about the episode!

Where to find Courtney Toll:

Linkedin: https://www.linkedin.com/in/courtney-toll-442602116/

​Website: https://nori.co/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it