Danny Taing @ Bokksu

In this episode, Kait interviews Danny Taing, founder of Bokksu, who shares his journey from studying Japanese in Japan to creating a successful omnichannel brand that bridges cultures through Japanese snacks.

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Danny discusses the evolution of Bokksu, the importance of customer feedback, the challenges of the subscription model, and the acquisition of Japan Crate to enhance their retail presence.

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He emphasizes the significance of building strong brands and the need for a focus on retention in the current market landscape.

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TAKEAWAYS:

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• Danny's journey began with a love for Japanese culture and snacks.

• Bokksu started as a subscription box and evolved into an omnichannel brand.

• Customer feedback is crucial for product curation and brand messaging.

• The subscription model offers built-in retention but has its challenges.

• Acquiring Japan Crate accelerated Bokksu's retail expansion.

• Retail requires different strategies compared to DTC.

• Danny is passionate about bridging cultural gaps through food.

• Sharing food experiences can help promote brands.

• The industry needs to focus more on sustainable growth and unit economics.

• Danny believes strong brands will thrive in the evolving market.

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​​Where to find Danny Taing:

Linkedin: https://www.linkedin.com/in/dannytaing/​

Website: https://www.bokksu.com

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Where to find Kait Stephens:

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Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it

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