In this episode, we meet Dylan Ceglio CEO of Chubby Snacks.
Chubby Snacks is a better-for-you alternative to peanut butter and jelly sandwiches.
Dillon shares how he went from a modest upbringing to a digital agency owner to a healthy snack brand founder.
Other topics covered in this episode
- Trademark protection
- Transitioning from DTC to retail
- Retail distribution
- Digital Marketing for retail
- Don’t reinvent the wheel with business models that work
- KeHE and UNFI are key distributor relationships in the retail distribution model
- Tradeshows are a great way to get in front of retail buyers
- Geotargeting is key to retail digital marketing campaigns
- Put 80% of your efforts into 20% of your stores where its key to move the needle
Please let us know your thoughts about the episode!
Where to find Dillon Ceglio:
Where to find Kait Stephens:
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