In this episode, we meet Emma Chozick, Head of Community and Curation at Thingtesting.
Thingtesting is a consumer product discovery and review website, i.e Yelp for CPG.
Emma highlights the importance of engaging with your brand’s community and establishing connections.
Topics covered
The importance of identifying who the consumers and stakeholders are
How the Thingtesting community is engaged and utilized by the company.
What are brands doing right when it comes to being omnichannel?
Takeaways
It’s important for consumers to feel heard by brands and connected to them in a genuine way.
Conversation and communication is vital! Create one with your customers who spend the most time on your platform and get their insight on different things you (as a brand) want to try.
Successful brands meet their customers where they are whether that be on TikTok or any other platform. This creates visibility and also gives the brand exposure to other potential customers.
Being self-aware and knowing when something is not working; don’t waste any more time on it.
Any mistake is reversible when working on an online platform. Be confident in your choices.
Please let us know your thoughts about the episode!
