June 20, 2023
Episode 31

Emma Chozick, Community @Thingtesting

In this episode, we meet Emma Chozick, Head of Community and Curation at Thingtesting. 

Thingtesting is a consumer product discovery and review website, i.e Yelp for CPG. ‍

Emma highlights the importance of engaging with your brand’s community and establishing connections.

Topics covered

  • The importance of identifying who the consumers and stakeholders are
  • How the Thingtesting community is engaged and utilized by the company.
  • What are brands doing right when it comes to being omnichannel? 


  • It’s important for consumers to feel heard by brands and connected to them in a genuine way.
  • Conversation and communication is vital! Create one with your customers who spend the most time on your platform and get their insight on different things you (as a brand) want to try.
  • Successful brands meet their customers where they are whether that be on TikTok or any other platform. This creates visibility and also gives the brand exposure to other potential customers. 
  • Being self-aware and knowing when something is not working; don’t waste any more time on it.  
  • Any mistake is reversible when working on an online platform. Be confident in your choices. 

Please let us know your thoughts about the episode!

Where to find Emma Chozick:

Linkedin: https://www.linkedin.com/in/emmachozick/ 

​Website: https://thingtesting.com/ 

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it