May 19, 2023
Episode 25

Jess Cervellon, Head of CX @ Feastables

In this episode, we meet Jess Cervellon, Head of Customer Experience at Feastables. 

Feastables is a better-for-you snack brand from Mr. Beast, the #1 creator on Youtube. 

Jess shares her perspective on Customer Experience and how she is driving engagement and building community at Feastables.

Other topics covered in this episode

  • Creator-led brands
  • QR Codes Experiences
  • Sweepstakes
  • Customer experience
  • Text and chat bots
  • Surveying retail customers  

Key Takeaways

  • Retail provides accessible pricing options for DTC products, i.e. ability to buy a single bar vs. 10-pack
  • For Feastables, retail also expanded word of mouth outside the Youtuber segment 
  • QR codes bridge the gap between digital and physical for Feastables
  • Sweepstakes are a great way to drive engagement with QR codes
  • Customer experience is more than support; it’s community building and digital experience too
  • Feastables is using SMS and webchat in fun and creative ways to drive engagement 
  • Brands can learn more about their retail customers with a QR code / survey combination

Please let us know your thoughts about the episode!

Where to find Jess Cervellon:



Where to find Kait Stephens: