April 17, 2023
Episode 16

Kun Yang, CEO at Pricklee

In this episode, we meet Kun Yang, co-founder, and CEO of Pricklee.

Pricklee is a hydration beverage made from the prickly pear cactus.

In this episode, we hear how Kun and his co-founders went from being healthcare workers to launching a hip beverage brand that is launching in Sprouts nationwide. 

Other topics covered in this episode

  • Developing playbooks
  • Stimulating brand discovery
  • The era of captial efficiency
  • Launching in Sprouts
  • Inhouse demo team vs. agency

Key Takeaways

  • Brands need to find a unique playbook, not mimic others
  • Stimuling discovery is key for brands in new categories
  • Today’s brands need to be capital efficient 
  • A successful launch takes time and focus

Please let us know your thoughts about the episode!

Where to find Kun Yang:

Linkedin: https://www.linkedin.com/in/kyang2/

​Website: https://pricklee.com/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it