Kun Yang, CEO at Pricklee

In this episode, we meet Kun Yang, co-founder, and CEO of Pricklee.

Pricklee is a hydration beverage made from the prickly pear cactus.

In this episode, we hear how Kun and his co-founders went from being healthcare workers to launching a hip beverage brand that is launching in Sprouts nationwide. 

‍

Other topics covered in this episode

• Developing playbooks
• Stimulating brand discovery
• The era of captial efficiency
• Launching in Sprouts
• Inhouse demo team vs. agency

Key Takeaways

• Brands need to find a unique playbook, not mimic others
• Stimuling discovery is key for brands in new categories
• Today’s brands need to be capital efficient 
• A successful launch takes time and focus

Please let us know your thoughts about the episode!

‍

Where to find Kun Yang:

Linkedin: https://www.linkedin.com/in/kyang2/

​Website: https://pricklee.com/

‍

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it 

‍

SUBSCRIBE TO THE OMNICHANNEL MARKETER

www.theomnichannelmarketer.com