July 19, 2023
Episode 34

Melanie Travis, Founder & CEO of Andie

In this episode, we meet Melanie Travis, CEO of Andie. 

Andie is a women’s swimwear brand that has the right suit for any occasion.

Melanie goes deep on pop-ups, discussing strategy, tactics, and execution.  

Topics covered

  • Starting with DTC
  • Pop-up stores
  • Wholesale distribution
  • Lifetime value and scale in wholesale 
  • Leveraging data from DTC for retail


  • DTC is great for getting to know your customer
  • Pop-up stores are a great strategy for seasonal businesses 
  • Pop-ups are great for awareness and credibility 
  • Plan pop-ups around strategic geographies 
  • LTV is easy to calculate DTC, but not so much for wholesale
  • Wholesale distribution is about penetration and scale
  • When moving to retail, bring your best products, not all of them, and start in regions where you have the most customers, not all of the stores
  • You can expect to see a geographic traffic spike around your retail expansion strategy

Please let us know your thoughts about the episode!

Where to find Melanie Travis:

Linkedin: https://www.linkedin.com/in/melanieytravis/

​Website: https://andieswim.com/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it