April 20, 2023
Episode 17

Melissa Minkow, Retail Strategy @ CI&T

In this episode, we meet Melissa Minkow, Director of Retail Strategy at CI&T

Melissa got started at Target and spent a combined eight years in consumer research roles at Gartner and CI&T. She is also a RetailWire BrainTrust Expert and RETHINK Retail Top 100 Influencer

She will deep dive into what it means to be an Omnichannel brand in 2023. .

Other topics covered in this episode

  • Consumer shopping experience and insights
  • Being an Omnichannel brand
  • The role and value of different channels
  • Omnichannel data and analytics 

Key Takeaways

  • Brands need to be “Everything, Everywhere, All at Once.”
  • Each channel has a purpose, i.e. DTC for education, and marketplace for price.
  • Those channels still need to complement and supplement each other
  • Data across channels needs to be available in a single place
  • Understand the shopper journey to create a winning strategy

Please let us know your thoughts about the episode!

Where to find Melissa Minkow: 

Linkedin: https://www.linkedin.com/in/melissa-minkow/ 

​Website: ​ https://ciandt.com/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it