Melissa Minkow, Retail Strategy @ CI&T

In this episode, we meet Melissa Minkow, Director of Retail Strategy at CI&T

Melissa got started at Target and spent a combined eight years in consumer research roles at Gartner and CI&T. She is also a RetailWire BrainTrust Expert and RETHINK Retail Top 100 Influencer

‍

She will deep dive into what it means to be an Omnichannel brand in 2023. .

Other topics covered in this episode

• Consumer shopping experience and insights
• Being an Omnichannel brand
• The role and value of different channels
• Omnichannel data and analytics 

Key Takeaways

• Brands need to be “Everything, Everywhere, All at Once.”
• Each channel has a purpose, i.e. DTC for education, and marketplace for price.
• Those channels still need to complement and supplement each other
• Data across channels needs to be available in a single place
• Understand the shopper journey to create a winning strategy

‍

Please let us know your thoughts about the episode!

‍

Where to find Melissa Minkow: 

Linkedin: https://www.linkedin.com/in/melissa-minkow/ 

​Website: ​ https://ciandt.com/

‍

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it

‍

SUBSCRIBE TO THE OMNICHANNEL MARKETER

www.theomnichannelmarketer.com