In this episode, Rachel, founder of Rootine, shares her personal journey and the inspiration behind her brand. She discusses the lack of innovation in the holistic health industry and how Rootine aims to bring science-backed solutions to the market.
Rachel explains the customer journey and the different products offered by Rootine. She also talks about the importance of her role as a mom in shaping the brand and connecting with her target audience.
Rachel shares her strategy for launching in different channels, including Amazon and TikTok, and the impact of her personal brand on the success of Rootine. She emphasizes the power of content creation and thought leadership in building a strong online presence. Rachel also discusses the challenges and opportunities of expanding into retail and the importance of community building and education in the wellness industry.
TAKEAWAYS:
- Rootine aims to bring science-backed solutions to the holistic health industry, which is lacking in innovation.
- Rachel's personal journey as a mom and her own health issues have shaped the brand and connected with the target audience.
- Content creation and thought leadership have been instrumental in building Rootine's online presence and driving organic growth.
- Expanding into different channels, such as Amazon and TikTok, has allowed Rootine to reach a wider audience and drive sales.
- The challenges and opportunities of retail expansion in the wellness industry require strategic thinking and understanding of the target customer.
Don't miss our next episode for more insights into the world of omnichannel marketing!
Where to find Rachel Soper Sanders:
Linkedin: https://www.linkedin.com/in/rachel-soper-sanders/
Website: https://rootine.co/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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