In this episode, we meet Vladimir Vukicevic, co-founder and CEO of Better & Better.
Better & Better is a vitamin-infused toothpaste designed to remove the need for taking pill vitamin supplements.
Other topics covered in this episode
- Turning personal pain into a passion project
- Serial entrepreneurship
- Role of Amazon in personal care
- Product differentiation
- Role of press
- Market education
- Distill your value proposition down to as few core benefits as possible
- Your website is the channel that gives the most storytelling power
- Amazon is a powerful channel for personal care and hygiene products
- Retailers like products with unique positioning and compelling story
- Press is a great credibility signal for getting into retail
- Use credible sources to tell your brand story
Please let us know your thoughts about the episode!
Where to find Vladimir Vukicevic:
Where to find Kait Stephens:
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