Vladimir Vukicevic, CEO of Better & Better

In this episode, we meet Vladimir Vukicevic, co-founder and CEO of Better & Better.

Better & Better is a vitamin-infused toothpaste designed to remove the need for taking pill vitamin supplements.

Other topics covered in this episode

• Turning personal pain into a passion project
• Serial entrepreneurship
• Role of Amazon in personal care
• Product differentiation
• Role of press 
• Market education

Key Takeaways

• Distill your value proposition down to as few core benefits as possible
• Your website is the channel that gives the most storytelling power
• Amazon is a powerful channel for personal care and hygiene products
• Retailers like products with unique positioning and compelling story
• Press is a great credibility signal for getting into retail 
• Use credible sources to tell your brand story

Please let us know your thoughts about the episode!

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Where to find Vladimir Vukicevic:

Linkedin: https://www.linkedin.com/in/vukicevic/ 

​Website: ​ https://betterandbetter.com/ 

Instagram: https://www.instagram.com/becomebetterandbetter/ 

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Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it

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