Vladimir Vukicevic, CEO of Better & Better

May 11, 2023
Vladimir Vukicevic, CEO of Better & Better

In this episode, we meet Vladimir Vukicevic, co-founder and CEO of Better & Better.

Better & Better is a vitamin-infused toothpaste designed to remove the need for taking pill vitamin supplements.

Other topics covered in this episode

  • Turning personal pain into a passion project
  • Serial entrepreneurship
  • Role of Amazon in personal care
  • Product differentiation
  • Role of press 
  • Market education

Key Takeaways

  • Distill your value proposition down to as few core benefits as possible
  • Your website is the channel that gives the most storytelling power
  • Amazon is a powerful channel for personal care and hygiene products
  • Retailers like products with unique positioning and compelling story
  • Press is a great credibility signal for getting into retail 
  • Use credible sources to tell your brand story

Please let us know your thoughts about the episode!

Where to find Vladimir Vukicevic:

Linkedin: https://www.linkedin.com/in/vukicevic/ 

​Website: ​ https://betterandbetter.com/ 

Instagram: https://www.instagram.com/becomebetterandbetter/ 

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it