September 14, 2023

Introducing the Brij Designer QR Code Generator

Brad Zomick

The Most Novel QR Code Design Innovation Since its Inception.

Today, we are excited to launch the Designer QR Code Generator, a revolutionary change in QR code generation for consumer brands. The Designer QR Code Generator gives complete creative control to marketers, allowing them to create branded QR codes that are both visually appealing to buyers AND connect brands’ physical offline presence to digital experiences.

It’s a breakthrough for brands, which were historically limited to black-and-white QR codes that blend poorly with packaging, collateral, and advertisements. In recent years, brands could add a logo, but the logo was limited to 15% of the QR code canvas. 

The logos were hard to see, and still had the classic QR code checkerboard motif. Consequently, QR codes are underused in retail. A recent consumer perception study found 95% of consumers are supportive of QR codes appearing on products. Meanwhile, a separate retail study found that QR code penetration in retail and convenience stands at just 12.6%. We believe this improvement in beauty of the QR code is going to rapidly increase the adoption of QR codes on product.

StableDIffusion QR codes took the internet by storm in June. But for consumer brands, the technology is not yet practical. “You have to be a prompt engineering expert to get a desirable output, and those QR codes are difficult to scan. We wanted to build something practical and easy for brand designers and marketers to manipulate,” said Zack Morrison, Brij’s Chief Technology Officer. 

With Brij’s Designer QR Code Generator, brands can now turn the following into a QR code:

  • Logos
  • Mascots
  • Product images
  • Photographs
  • Brand design
  • AI-generated images (StableDiffusion, Dall-E, and MidJourney)

Brij’s Designer QR code Generator can turn any image file into a scannable QR code, in seconds. 

“Today marks the beginning of a new era for QR code generation,” said Kait Stephens, Brij’s CEO. “Just as Brij’s flagship QR Code Experiences introduced brands to a new way to communicate with consumers and capture buyer data in retail, marketplace, and OOH channels, the Designer QR Code Generator introduces brands to a world where QR codes can be both beautiful AND functional.”

Try the Design QR Code Generator here.

And if you are interested in talking QR code experience strategy or want to see how you can level up your QR Code Experience with the BRIJ platform book some time with us here.

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"The Designer QR Code Generator introduces brands to a world where QR codes can be both beautiful AND functional."

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