How Plant People Leveraged Brij Across TikTok Shop, Sampling & On-Pack to Drive Revenue

Plant People is a wellness brand rooted in the power of plants, offering functional mushrooms, herbal supplements, and clean skincare that support everyday healing and performance. As a mission-led company focused on regenerative health and sustainability, Plant People has built a loyal customer base online and in retail, including at Whole Foods. To power their omnichannel growth, they turned to Brij to help them connect with customers across retail, TikTok Shop, and sampling campaigns while capturing first-party data and fueling repeat purchases.

As Plant People expanded across both physical and digital retail, they faced several key challenges:

• Missing First-Party Data from Retail & Sampling: Roadshows and in-store demos drove interest, but lacked a scalable way to capture customer data and drive future purchases.
  
  
• Attribution Gaps Across Channels: From TikTok Shop to direct mail, Plant People needed a cohesive view of customer engagement and downstream impact.
  
  
• One-Time Interactions, No Follow-Up: Offline and social shoppers often made purchases without ever entering the brand’s owned audience.
  
  
• Driving Trial of New SKUs: With the launch of new formats and SKUs, like travel packs, the brand wanted to convert curiosity into trial—and trial into loyalty.

Plant People partnered with Brij to create seamless digital experiences that could be activated from any channel—sampling, social, on-pack, or direct mail. These experiences captured data, drove conversion, and encouraged trial of new products. Brij delivered:

• On-Pack & Direct Mail Experiences: Customers who scanned QR codes on packaging or mailers were guided through mobile-first flows to explore products, access offers, and share their information, building the brand’s first-party dataset.
  
  
• Sampling & Rebate Campaigns: Brij powered a rebate flow to support roadshow activations at Whole Foods, converting 20% of all clicks/scans into known customers. These campaigns also introduced customers to new SKUs and repurchases across channels.
  
  
• TikTok Shop Data Capture: Brij experiences were integrated into the brand’s TikTok Shop strategy, giving social shoppers a way to learn more, access rewards, and join the brand’s ecosystem after their initial purchase.
  
  
• $35 in Revenue Per Profile: Every email captured was tied to high-value follow-on engagement, driving $35 in average DTC revenue per customer profile.
  
  
• Flexible, Evergreen Data Capture: Whether in-store, online, or via direct mail, Brij gave Plant People the ability to easily deploy new experiences, test messaging, and collect valuable customer data—without engineering support.

Through its Brij-powered experiences, Plant People achieved meaningful results across retail, digital, and sampling channels:

• 50,000+ total engagements, including QR scans, SMS rebates, and direct web visits
  
  
• 20% rebate conversion rate, turning sampling into measurable audience growth
  
  
• $35 average DTC revenue per email captured, demonstrating downstream ROI

Plant People plans to continue expanding Brij across its omnichannel marketing stack. Key areas of focus include:

• Scaling travel pack promotions to introduce new products through sampling and direct engagement
  
  
• Increasing TikTok Shop strategies to build stronger connections with social-first shoppers
  
  
• Enhancing customer segmentation by tying Brij-collected data to ongoing email and SMS flows. With Brij, Plant People is creating cohesive, data-driven journeys that turn curiosity into conversion—and conversion into loyalty.