How a Functional Snack Brand Accelerated Retail Growth and First-Party Data Capture with Brij
Table of Contents
About the Brand
This CPG brand focuses on functional, better-for-you snacks rooted in digestive wellness and keto lifestyles. The brand has quickly expanded into major national retailers while continuing to prioritize education, transparency, and consumer trust.
The Challenge
As the brand accelerated retail distribution, maintaining a direct relationship with customers – and understanding how products performed off-shelf – became increasingly critical.
It was scaling fast in retail, with new product launches rolling out across all the major retailers.
But, this rapid expansion created familiar challenges:
- Limited visibility into who was buying in retail
- Difficulty tying in-store purchases back to owned consumer relationships
- A need for retail-friendly incentives that could drive velocity without discounting complexity and without creating work for the retailer
- Growing demand for product education, especially for newer SKUs focused on digestive health and keto benefits
The team’s priority was clear: go deeper on first-party data and rebates, not just presence.
The Brij Solution
The brand used Brij to serve as the connective layer between retail, education, incentives, and owned data, activating Brij across nearly every consumer touchpoint.
Retail Rebates Built for Scale
The team launched an exclusive rebate in a membership-based warehouse club using Brij, designed to drive trial and repeat purchases of its core products.
The team launched a 50% back rebate (~$5). Brij powered the full rebate journey, from scan to submission to approval, while capturing verified first-party data in the process.
How the rebate experience worked:
- Buy In-Store
Consumers purchase the eligible snack pack at the membership-based warehouse club. The brand also put paid media behind the rebate to drive shoppers to the store. - Scan or Text to Start
Shoppers scan a QR code or enter their phone number to initiate the rebate.
This step immediately captures a verified phone number as first-party data. - Text a Photo of the Receipt
Shoppers text a photo of their receipt directly into the Brij experience – no apps, logins, or portals required. - AI-Powered Receipt Verification
Brij uses AI to automatically extract and validate key receipt data, including:- Retailer
- Product eligibility
- Purchase date
- Price and quantity
- Submissions are then reviewed through a human approval layer to ensure accuracy and fraud prevention, maintaining both speed and trust
- Get Paid
Once approved, Brij handles payout fulfillment, allowing consumers to receive their rebate via PayPal, Venmo, gift cards, or other supported methods.
The rebate serves as a powerful first-party data engine for this brand, boosting retail velocity and deepening relationships with retailers.
All data flows directly into the brand’s Brij dashboard, which is integrated with email marketing, giving the team clear visibility into performance and buyer behavior without relying on retailers or third parties.
Always-On QR Experiences
Along with the Brij-powered rebate experience, the brand has Brij QR codes on the packaging for every single product, unlocking product-specific experiences.
This includes:
- Educational content, especially for newer functional products
- A 20% off offer across products featuring email capture to grow owned first-party audiences
These experiences allow the brand to educate, incentivize, and connect – directly from the product.
Custom Domains, Social, and Events
Beyond packaging, the brand extended Brij across additional channels:
- Custom Brij domains for a seamless brand experience
- Social media link-in-bio powered by Brij
- Trade show experiences, including a newly launched feature offering direct contact with core teams inside the Brij flow
This omnichannel approach ensured consistent data capture and engagement – wherever consumers encountered the brand.
The Results
Brij-powered experiences are driving strong engagement and operational efficiency across retail and events.
Rebate Performance:
- Scan-to-initiation rate: 22%
- Registration rate: 25%
- Approval rate: 96%
These are exceptionally strong rebate rates in the industry.
Cross-Experience Engagement:
- 572 scans per day across Brij experiences
The success of the rebate has validated rebates as a repeatable retail growth lever, while reinforcing the value of first-party data captured directly through Brij.
What's Next
With a proven rebate framework in place, the brand is planning to expand:
- A separate retailer-specific rebate campaign
- Continued focus on digestive health and keto education
- Deeper use of Brij to support new product launches as retail distribution grows
As the brand scales, Brij remains the platform enabling smarter retail activation, stronger consumer relationships, and measurable performance – without sacrificing brand control.
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